One of the biggest challenges our customers face is developing prospect relationships and interest. Even with more and smarter lead-generation and CRM tools than ever before, campaigns still fall short as teams struggle to optimize marketing efforts and maximize their investments. Acquired lists might be unqualified; sales bandwidth for repeat outreach might be tight; and […]
On this week’s episode of Inside the Media Minds, we welcome Stew Magnuson, Editor in Chief of National Defense Magazine. In July the magazine will be celebrating its 100 year anniversary and as you can imagine, the magazine has witnessed a monumental cyber evolution since starting in 1920. When he began working at the magazine […]
Today is Data Privacy Day. When I first learned of this annual event some years back, I was early in my personal quest to raise marketers’ awareness of and interest in data privacy. As a long time marketer, but also a consumer and user of things digital, I was personally concerned about the continual tracking […]
Welcome to our first episode of 2020! On this week’s episode of Inside the Media Minds, we meet with Jacob Biesiada and Dayton Williams, co-hosts and creators of DCrypted Cybersecurity Podcast. We first met Jacob and Dayton at the October CYBERTACOS event where they were scoping out the cybersecurity crowd for their next guest. The […]
Call for Submissions Now Open to all Washington, D.C., Maryland and Virginia Headquartered Companies for Leadership and Innovation within Cybersecurity – Free to Enter McLean, VA. – January 7, 2020 – The 2nd Annual Cybersecurity Impact Awards, dedicated to shining a spotlight on Washington, D.C., Maryland and Virginia-based companies for their leadership and innovation within […]
On this week’s episode of Inside the Media Minds, we meet with Benjamin Freed, Technology Editor at StateScoop. From the beginning of his career as a freelance journalist covering arts, to becoming fully immersed in the cybersecurity space, Ben has developed a passion for uncovering the latest and greatest threats across the country. Recently, Ben […]
This Friday, we are excited to highlight our Media Manager, Nick Michael. A Virginia Tech alumnus, Nick joined W2 Communications shortly after graduating. Nick is also the producer of our podcast, Inside the Media Minds. He shares why he became interested in public relations, some key lessons he has learned throughout his time at W2 […]
W2 Communications has been embedded in the cybersecurity world since our inception — launching, branding and elevating clients since 2003. To quote an insurance company ad: “We’ve seen a thing or two.” And, this time of year, when most industries are focused on the holiday season, end of year sales and planning for next year, […]
W2 Communications’ location just outside of Washington, D.C. affords us the opportunity to network with executives across a variety of industries, as well as from other geographies. We recently had the opportunity to do just that as my colleague Tom Resau and I participated in a panel at the British Embassy in Washington, D.C. convened […]
On this week’s episode of Inside the Media Minds, we host a roundtable discussion with Ross Wilkers of Washington Technology, Frank Konkel of Nextgov and Carten Cordell of the Washington Business Journal to discuss the ongoing saga of the JEDI Contract. All three reporters have covered the JEDI contract from a different lens and followed […]