In content marketing, it’s an important but little-discussed topic: When collaborating on an article with a client, how do we capture their voice? After all, when we work with a client, we usually work on more than just articles with them. We represent them across all public appearances, including interviews, podcasts, webinars and speaking engagements. […]
More than nine out of 10 marketers and businesses see content as a valuable business asset with 56 percent of businesses planning to spend more on content creation in the immediate future, according to 2020 survey by Siege Media. The inherent value of creating content is well understood, but many organizations still struggle to fully […]
In an ever-expanding sea of content marketing, it’s challenging to command the attention of your target audience. Research shows that more than 60 percent of B2b decision-makers ignore the content they encounter. At W2 Communications, we recognize that our content marketing must stand out to convey our clients’ messaging successfully. Ultimately, this requires the immediate […]
On this episode of Inside the Media Minds, our host Christine Blake chatted with Francis Rose, VP of Multimedia Content and Host of the Daily Scoop Podcast at Scoop News Group. Francis discusses his time at Government Matters, the past two months hosting the Daily Scoop Podcast and how he identifies most with the title […]
All Instagram users can now add links to their Instagram Stories, an ability that only verified users or those with 10,000 followers could do until now. This update opens a new world to small businesses and small creators, offering them the same opportunity to share links with their followers and drive traffic to announcements, events, […]
“We’re breaking up” is a phrase no one wants to hear, whether in love or content marketing. Sadly, those words remain an unfortunate reality, especially in the agency-client relationship. In fact, many of these partnerships last less than two years. Since launching our Content Development services in December 2010, W2 Communications has bucked this trend […]
As ubiquitous as social media is, every day small business owners around the world are evaluating the pros and cons of making the leap for the first time. Perhaps you’re an entrepreneur who has recently started a small business and you’re trying to figure out which mix of social channels to pursue out of the […]
Stakeholder research is incredibly valuable to informing an effective communications plan, developing targeted messaging and creating narratives that speak to real industry concerns. I’ve often seen vendors who think they understand their target audiences’ sentiment based on gut intuition or select anecdotal evidence (like a particularly vocal salesperson representing one customer’s feedback as an entire […]
On this episode of Inside the Media Minds, our host Christine Blake speaks to freelance and culture journalist, Thomas Hobbs. Thomas discusses his background and recalls how reading magazines and reviews, as well as listening to music, drove him to pursue a career in journalism. After college, Thomas became a business reporter and learned many […]
On this episode of Inside The Media Minds, our host Christine Blake was live at Black Hat 2021 in Las Vegas with Paul Wagenseil, Senior Editor, Security, at Tom’s Guide. Paul’s interest in security was sparked by reading Brian Krebs and Rob Pegoraro’s work in The Washington Post on his PalmPilot. Now as Senior Editor, […]