When our team at W2 Communications prepared to launch our own podcast a year ago, we weren’t aware of the amount of work it would take. Our host, Senior Account Director Christine Blake, had never done this before, and I was only briefly exposed to audio editing while studying at Virginia Tech. We were both […]
As the class of 2019 prepares for graduation and to begin their careers within the integrated communications field, some of W2 Communications’ most recent graduates reflect on their careers up to this point and share their recommendations. Bailey Weber, Research Coordinator: Throughout my first few months at W2 Communications, I learned that paying attention to […]
You don’t need to be in the media, marketing or public relations to recognize that we’re living in an era of opinions. Beyond dialogues in the political arena, now more than ever, freedom of expression, freedom of opinion and freedom of thought have taken center stage in the “battle of ideas.” Clashing ideologies or opposing […]
At the RSA Conference 2019, we met up with Jeff Stone, Associate Editor of CyberScoop, to get his perspective on the week’s buzz. According to Jeff, in the tech industry, there is always something to write about and covering this industry is like being part of a “strange developing world,” filled with the thrilling topics […]
Listen to the full episode here: https://federalnewsnetwork.com/amtower-off-center/2019/03/amplifying-your-brand-in-the-govcon-market/ This week on Amtower Off Center, host Mark Amtower interviews Evan Weisel, Tony Welz and Stephen Mackey of W2 Communications on the evolving nature of communications and PR in GovCon. Stephen Mackey, Evan Weisel and Tony Welz, W2 Communications (Left to right) Topics include: Insight by RSA: Leaders in innovation examine identity […]
Looking back at RSA Conference week, I’m sorting through notes on everything I heard and saw in speaking sessions, media and analyst interviews and coffee line chatter at the show. As I noted a couple weeks ago, RSA is big and noisy and our team was among more than 42,500 attendees, 740 speakers and 700 […]
When most people think of the Bel Paese (the Beautiful Country), food, wine, art and fashion come to mind. It’s time to add something to that list – cybersecurity. On March 7, the Embassy of Italy hosted a large, home country delegation, and a few American counterparts, for a full-day cyber conference to showcase the […]
Halfway through the 2019 RSA Conference (with its biggest turnout yet!), we were fortunate to meet up with Sean Kerner, Senior Editor of eWEEK and contributor to several leading IT business publications. A lifelong technology devotee, Sean became immersed in the professional tech world in the 90s, leading him to write about his technology interests, […]
Part 2 in a series on what RSA’s mammoth growth means for security industry communicators In my last post, I broke down a few negative perceptions of the RSA Conference that I’m hearing a bit louder this year from media and industry contacts. In general I’m hearing more vocal opinions that the conference is too […]
First of a blog series on the questions RSA’s mammoth growth raises for communicators in the cybersecurity industry The RSA Conference, “Where the world talks security,” is the world’s largest cybersecurity gathering and a bellwether for the digital security, privacy and risk industry. Claiming more than 50,000 attendees annually, last year RSA touted “17 keynote […]