Glasswall

Brief Overview

Glasswall first engaged with W2 Communications in 2018 with its unique content disarm and reconstruction technology. The company provides organizations and government agencies with unique protection against evasive, sophisticated cyber threats in files and documents.

Customer

Glasswall is headquartered in the UK and has offices in the United States
Through its innovative, patent-protected d-FIRST™ technology, Glasswall provides organizations with a unique defense against advanced and unknown cyber threats in files and documents.
Validated by government and defense organizations in the UK and US, Glasswall enables organizations to open, store and share files with confidence
Key industries include financial services, healthcare, public sector, critical infrastructure, legal and more

Opportunity

The objective of this program was to help build awareness and expand Glasswall’s credibility in the US based on thought leadership and research
Glasswall required an expert U.S.-based communications agency to help drive awareness and recognition while developing a U.S. market presence
The company was entering a crowded marketplace with a new solution and there was no previous awareness of this company in the U.S

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Solution

W2 Communications began by implementing a targeted public relations program to establish baseline familiarity with U.S. cybersecurity press
The next step was devising custom research to garner and publish credible, independent findings on attitudes and practices of senior-level cyber leaders
The program expanded to management of Glasswall’s web presence and social media activities, plus an optimized content marketing plan
The W2 Communications team interviewed Glasswall’s Subject Matter Experts, wrote contributed thought leadership articles placed in leading publications; also developed e-book of Glasswall’s cyber threat predictions for 2019
One of the most impactful activities was developing and executing an executive level research study; analyzing findings and producing a comprehensive report to pitch to key media outlets

Result

The W2 Communications team helped Glasswall penetrate the U.S. tech media market, earning repeated coverage.
The W2 Communications team earned 27 media placements in top influential publications such as Dark Reading, TechTarget, Tech Radar SC Media and Homeland Security Today. The team also placed 8 thought leadership bylines and coordinated 19 media interviews with top influencers.
Based on the 4 threat intelligence bulletins and major Enterprise Level Research Report (19 pages including CISO Survey and Analysis) the W2 Communications team placed 10 feature articles based on original research and threat intelligence

W2 Communications represents the gold standard in their field. In the years Glasswall worked with them, we were consistently impressed by their commitment to understanding our technology and business objectives.

W2 crafted a thoughtful and creative strategic plan and allied with a relentless drive to deliver far beyond our expectations and brilliantly executed it with outstanding results. Imbued with a combination of skill, dedication and strong sense of integrity, the team at W2 played a central role in Glasswall establishing a commercial beachhead in the US market. I have no hesitation in giving them my unqualified recommendation.

– Nick Bloom, Senior Vice President, Glasswall Solutions