Inmarsat

Brief Overview

Inmarsat wanted to clearly position itself as the leading provider of commercial satellite communications and be presented as insightful experts on ongoing industry trends. W2 Communications contributed content, award and speaking opportunities to consistently tout key corporate messages and reiterate the value of COMSATCOM.

Customer

Wholly-owned Inmarsat subsidiary focused on selling satellite communications capabilities to the U.S. government
Current and target customers include the U.S. Department of Defense and intelligence agencies

Opportunity

Wanted to clearly position itself as the leading provider of commercial satellite communications (COMSATCOM) to the federal government
Needed corporate executives presented as insightful experts on ongoing industry trends and customer requirements

Solution

Established thorough public relations program that includes contributing content to key industry and vertical publications, as well as maintaining regular conversations with key industry reporters
Use contributed content, award and speaking opportunities to consistently tout key corporate messages and reiterate the value of COMSATCOM for government users

Result

Garnered coverage in key target publications earmarked as “essential” at the outset of the account
Other industry luminaries and competitors continue to leverage key terms and messages originally touted by Inmarsat executives
Secured award recognitions for key Inmarsat offerings

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