When I joined W2 Communications a month ago, it was a strategic move to combine what would’ve been my independent marketing consulting with their existing digital, content strategy, custom research–and, of course, what we are best known for: public relations. As I’ve said ad nauseam, the firm is the primary one I’ve been hiring or […]
It’s February, which can only mean one thing: cybersecurity companies across the U.S. are in the midst of preparations for the industry’s largest event – the RSA Conference. With more than 42,000 attendees expected, this year’s conference will be bigger than ever – making it even more difficult to stand out from the crowd. We […]
Artificial Intelligence (AI) is poised to transform life as we know it. From healthcare delivery and transportation to marketing, customer service, and a plethora of other applications, AI will have a profound impact on society, particularly on the workforce. Today’s AI capabilities are at the level of codifying common skills, but eventually what’s being called […]
As a senior director of content at W2 Communications, Kathy Stershic brings more than two decades of experience working in IT research and communications. Kathy is known for her ability to bring focus and alignment to complex environments including working with many IT companies in various stages of growth, from industry giants like Cisco and […]
