As I mentioned in a recent blog, timing is everything when making marketing decisions in the public sector. And in the public sector realm, time itself works a bit differently. While privatized businesses and organizations may operate and plan around a traditional 12-month calendar year (January to December), government agencies are held to a Fiscal […]
When cyber news breaks in the technology world, it’s tempting to make quick comments to insert your company’s name into the news cycle. However, sometimes rushing to get a statement into the world has a negative impact. Haste does make waste, after all. The goal of quickly responding to breaking news should always be to […]
With our expertise in digital marketing campaigns, content marketing, multimedia and other services, we pride ourselves on effectively serving the interests of clients through a wide variety of forms – videos, web design, social media, public relations, blogs, white papers, trade-press executive bylines, case studies, podcasts, webinars, speaking opportunities, press interviews and more – to […]
Countless experts say that target audiences are looking for good storytelling in content marketing. Fortunately, most marketing professionals acknowledge this now by using creativity and craft to drive toward a unique and valuable connection to their intended customers. Yet, do they come up with stories with “show” details related to plot lines, pain points and […]
Blogging has become a content market staple for many businesses as it gives them an opportunity to share their direct expertise and perspective with an audience, while improving SEO. While writing for a company or personal site provides an obvious benefit, brand leaders should explore the idea of guest blogging. This is a type of […]
In an ever-expanding sea of content marketing, it’s challenging to command the attention of your target audience. Research shows that more than 60 percent of B2b decision-makers ignore the content they encounter. At W2 Communications, we recognize that our content marketing must stand out to convey our clients’ messaging successfully. Ultimately, this requires the immediate […]
We have a saying around W2 Communications that “thought leaders have to have thoughts.” That means relevant thoughts that speak strategically to a need or concern experienced by many people. In my years working in the tech industry, I’ve seen my share of those who think their product or service is so brilliant that just […]
(If you like this blog, please share it. Thanks!) Unique research and findings serve as a critical component for many tech companies, especially those within the cybersecurity sub-sector. In fact, our cybersecurity clients often set up dedicated teams for studies, to discover and report on new network threats, industry trends, vulnerabilities and more. The subsequent, […]
(The following is the second of a two-part blog on Thought Leadership PR/communications campaigns. If you like this blog, please share it. Thanks!) To create impactful brand messaging in a lasting, meaningful way, we must aim high. In today’s media environment, this means elevating your clients to the level of Thought Leader. So how do you […]
(The following is the first of a two-part blog on Thought Leadership PR/communications campaigns. If you like this blog, please share it. Thanks!) To emerge as an in-demand Thought Leader within the IT industry, it’s essential to communicate the unique value proposition that your company brings to its niche. Blazing a path toward distinguished innovation, after […]