Strategic Storytelling in a Shifting Federal Market

By Kathy Stershic /

This article originally appeared in the Summer 2025 edition of the Professional Services Council’s Service Contractor magazine. We are all living in an unpredictable government contracting environment. With fluid agency priorities, staff reductions and budget uncertainties, it’s a challenging time for those who have centered their business on federal service. In the words of Dwight […]

Who’s Afraid of the Big, Bad CMO? How Comms Pros Can Bridge the Marketing Gap

By Jennifer Leggio /

During the RSA Conference I overheard a casual conversation between two pretty senior public relations agency professionals. The topic? Fear of discussing the value of communications with the Chief Marketing Officer (CMO). I giggled at first, being an almost tenured marketing executive, and then considered interrupting to explain that they have a huge opportunity to […]