This Week in Government Tech Media – August 9, 2024

I’m back with the latest edition of “This Week in Government Tech Media,” a weekly blog in which we take a quick look at the stories generating the most buzz among media covering the government IT space. This week, we look at reports on election security and news on Department of Defense (DOD) cloud programs. […]

This Week in Government Tech Media – August 2, 2024

Welcome to “This Week in Government Tech Media,” a weekly blog in which we take a quick look at the stories generating the most buzz among media covering the government IT space. This week’s media coverage reports on a deluge of tech-related activity on the Hill, as well as new developments at the Department of […]

This Week in Government Tech Media – July 26, 2024

Welcome to the second installation of “This Week in Government Tech Media,” a weekly blog in which we take a quick look at the stories generating the most buzz among media leaders covering the government IT space. This week saw continuing coverage of the fallout resulting from the global IT outage caused by a software […]

This Week in Government Tech Media – July 19, 2024

Welcome to “This Week in Government Tech Media,” a weekly blog in which we’ll take a quick look at the stories generating the most buzz among media leaders covering the government IT space. The end of this week saw a massive global IT outage, which affected government agencies along with many other organizations. We’re seeing […]

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Inside the Media Mind of Steven Overly, Host of Politico Tech Podcast

As the host of the new Politico Tech podcast, Steven Overly is exploring political and policy topics through a technological lens. That mission alone lends itself to a variety of conversation focuses, including healthcare, national security, and national politics and campaigning – a particularly hot topic as we move into the heart of the 2024 […]

Expert Insights on the National Cybersecurity Strategy

Since the Biden Administration released its National Cybersecurity Strategy (NCS) in March, many in the technology industry – W2 Communications’ clients included – have been sharing their reactions to the strategy, as well as outlining how federal agencies can begin to implement the mandates it set forth.   At the recent Cyber Central event in […]

Developing Captivating Messaging for a Public Sector Audience

Once you find your voice for the public sector’s unique language, it’s time to figure out precisely what to say. Demonstrating a clear understanding of the challenges facing a given agency or organization, where they differentiate themselves in the market and what sets them apart is essential to developing captivating messaging that resonates with the […]

Speaking Public Sector’s Language for Effective Marketing Communications

The unique nature of marketing to public sector agencies and the vendors that support them can be daunting. After all, that audience has its own language, countless acronyms and a calendar all its own. Learning to speak any new language takes time and practice. Taking the time to gain a better understanding of the public […]