“So You’re Saying There’s a Chance?” How to Land a Standalone Profile of Your Company
For a technology company, placing a standalone profile/feature story about your business in a respected publication is the equivalent of throwing a no hitter in baseball: Everyone would love to do it, but it rarely happens. Why? For starters, editors and publishers need to consider clicks – what stories get the greatest attention and therefore […]
Thinking Beyond RSA to Create Your Own News Cycle
The RSA Conference has served as the preeminent cybersecurity event for nearly three decades, providing a platform for companies and professionals to elevate their brand before a captive audience. As RSA sets to return to an in-person (albeit, postponed) conference this June following last year’s virtual event, cybersecurity firms must hone their unique message in […]
Why isn’t the Media Covering my Company?
Because nobody likes you. Easy – you’re asking the wrong question. While there may be a variety of nuances as to why your company’s media relations program isn’t delivering the results you’re looking for, one core tenant to consider is that you probably have the wrong perspective. Instead of putting the onus on reporters and […]
4 Creative Ways to Launch a Customer-Centric Media Strategy
The media landscape is constantly changing – it’s difficult to keep up with what reporters want and what they don’t. Let’s say you are a technology vendor … You’d like to have a strategic, glowing profile in a choice publication to capture the attention of potential partners, industry pundits and – of course – investors. […]
RSA 2018: Back to Basics?
With RSA Conference 2018, the world’s largest cybersecurity gathering, just wrapped up, people are asking me about this year’s big conference take-away. Past RSA events have often seen one or two blockbuster storylines dominate the show. This year that wasn’t the case. In the absence of major news or distractions, what I did hear instead […]