Recently, my colleague Jennifer Leggio posted a blog that highlighted some of the reasons why your marketing agency may not be living up to your expectations. In this blog, I highlight some of the components that agencies need from our clients in order for everyone to succeed. I’ve had the opportunity to work with some […]
If you’re a marketing or other business leader with marketing and strategic communications oversight, I’d bet a good sum that three to four reasons related to your agency’s activity drifted through your head when you saw this headline. And those reasons could very well be true, but the primary reason why agencies struggle goes back […]
We’re thrilled to announce that Greg Crabb, who served as Chief Information Security Officer (CISO) for the U.S. Postal Service (USPS) from 2015 to 2021, has recently partnered with the W2 Communications team as one of our first CISO advisors. Crabb is the first of many industry veterans of his ilk that we will work […]
Plan, Pivot, Repeat – That seems to be the mantra of 2020. The best laid plans fall victim to rapidly changing news cycles, physical disruptions, budget constraints and consumer interests. This year has been a rollercoaster for most businesses – and their marketing teams are no exception. How do you market and sell products and […]