RSAC 2025: Share What’s Going On in Your World

We all agree about one thing: how insanely busy we are at the moment. Yet I’m still writing this blog hoping you have a few minutes between meetings to skim through. We all have something going on in our own respective worlds heading into the 2025 RSA Conference (RSAC). Everyone is trying to meet rigorous […]

Media relations 2020

Choose your Own Adventure—Breaking into Top Tier Business Media

We get the question all the time – what can we do to get [name reporter]’s attention? And the answer is never an easy one, especially in cybersecurity, where most reporters are tasked with following the day’s news, which often centers around breaches, government actions and other sensitive topics. I’ve also heard from friends in […]

Strengthening Space Cybersecurity: Insights from the Washington Space Business Roundtable

Many thanks to the Washington Space Business Roundtable for hosting a compelling panel discussion offering a current look at space cybersecurity – a combination of two exciting topics that are near and dear to our hearts at W2 Communications. The expert panelists included Erin Miller of Space ISAC, Lauryn Williams with the Office of the Assistant Secretary of […]

W2 Communications Extends Cybersecurity Marketing Leadership with Addition of Industry Luminary, Jennifer Leggio

Renowned across the cybersecurity industry as a visionary, strategic and results-driven marketer, Jennifer (Jen) Leggio has built a reputation for helping create and accelerate brand leadership that leads to bottom-line results. Joining our team as Senior Vice President, Market Strategy, Jen brings a CMO’s perspective to W2 Communications’ clients, ensuring that strategies and results align […]

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Inside the PR Minds – An RSAC Reflection

In the first episode of our 2024 RSA Conference series, we sat down with Sam Sabin, cybersecurity reporter at Axios, to discuss her approach to scheduling, pitching and topics of interest while in San Francisco. In part two of this series, my colleague Steve Bosk returns to discuss our post-conference reflections.  This was my first […]

Redefining Purpose-Driven Networking at RSA Conference 2024

This time next week, some of us will be landing at San Francisco’s International Airport or running around Moscone Center trying to make it to our next session, but others will be exploring some of the industry’s best networking opportunities that only the RSA Conference can offer. I can already picture what you might be […]

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Inside the Media Mind of Axios’ Sam Sabin: The RSAC Episode

As cybersecurity reporter at Axios, Sam Sabin uses her years of experience to tackle complex cybersecurity topics and distill them into meaningful, understandable stories for audiences ranging from industry veterans, government officials, venture capitalists and even newbies to the cybersecurity landscape. During the first episode in our two-part RSA Conference series, Sam tells our co-hosts […]

The Value of Storytelling in the Cybersecurity Market: Slowing Down in a Sonic Speed Industry

We’re officially less than a month away from the 2024 RSA Conference, and it seems like time is flying by! My colleague, Carrie Vanbuskirk, recently wrote a blog on the many info-gathering and relationship building opportunities that this conference holds for vendors, journalists and communications professionals alike. In this vein, companies are putting so much […]

RSA Conference 2024: “The Art of Possible” is also the Art of Opportunity

This week marks one month to the start of this year’s RSA Conference. If you are getting hit with the “four weeks out panic”, we have some recommendations on what to concentrate on, and where the opportunity still lies. A couple weeks ago, my colleague Steve Bosk posted a blog detailing the relatability of this […]

Why We Can All Relate to the RSA Conference 2024 Theme

I’m more excited for this year’s RSA Conference than any before. Not because I’ll have my fair share of amazing Mexican food on Cinco de Mayo and our annual CYBERTACOS networking event on back-to-back days. But I’m extremely bullish about this year’s theme – ‘The Art of Possible.’ It hits the nail on the head […]