Renowned across the cybersecurity industry as a visionary, strategic and results-driven marketer, Jennifer (Jen) Leggio has built a reputation for helping create and accelerate brand leadership that leads to bottom-line results. Joining our team as Senior Vice President, Market Strategy, Jen brings a CMO’s perspective to W2 Communications’ clients, ensuring that strategies and results align […]
In the first episode of our 2024 RSA Conference series, we sat down with Sam Sabin, cybersecurity reporter at Axios, to discuss her approach to scheduling, pitching and topics of interest while in San Francisco. In part two of this series, my colleague Steve Bosk returns to discuss our post-conference reflections. This was my first […]
This time next week, some of us will be landing at San Francisco’s International Airport or running around Moscone Center trying to make it to our next session, but others will be exploring some of the industry’s best networking opportunities that only the RSA Conference can offer. I can already picture what you might be […]
As cybersecurity reporter at Axios, Sam Sabin uses her years of experience to tackle complex cybersecurity topics and distill them into meaningful, understandable stories for audiences ranging from industry veterans, government officials, venture capitalists and even newbies to the cybersecurity landscape. During the first episode in our two-part RSA Conference series, Sam tells our co-hosts […]
We’re officially less than a month away from the 2024 RSA Conference, and it seems like time is flying by! My colleague, Carrie Vanbuskirk, recently wrote a blog on the many info-gathering and relationship building opportunities that this conference holds for vendors, journalists and communications professionals alike. In this vein, companies are putting so much […]
This week marks one month to the start of this year’s RSA Conference. If you are getting hit with the “four weeks out panic”, we have some recommendations on what to concentrate on, and where the opportunity still lies. A couple weeks ago, my colleague Steve Bosk posted a blog detailing the relatability of this […]
I’m more excited for this year’s RSA Conference than any before. Not because I’ll have my fair share of amazing Mexican food on Cinco de Mayo and our annual CYBERTACOS networking event on back-to-back days. But I’m extremely bullish about this year’s theme – ‘The Art of Possible.’ It hits the nail on the head […]
Since the Biden Administration released its National Cybersecurity Strategy (NCS) in March, many in the technology industry – W2 Communications’ clients included – have been sharing their reactions to the strategy, as well as outlining how federal agencies can begin to implement the mandates it set forth. At the recent Cyber Central event in […]
(Note to readers: This is the first in a series of blog posts focused on how technology and cybersecurity companies can better prepare for an anticipated economic downturn. You can read part 2 here.) With a consensus of experts predicting a recession within the next 12 months, let’s address the elephant in the room: Many […]
The RSA Conference has served as the preeminent cybersecurity event for nearly three decades, providing a platform for companies and professionals to elevate their brand before a captive audience. As RSA sets to return to an in-person (albeit, postponed) conference this June following last year’s virtual event, cybersecurity firms must hone their unique message in […]