Your Business Partner
to Build Your Bottom Line

CXO Strategy and Fractional CXO Leadership

From chief marketing officer (CMO) to chief revenue officer (CRO) to chief operating officer (COO) mixed with revenue operations, we can gel with your existing team as a C-level leader to advance any part of your go-to-market engine, refine your strategy and/or build your team.

No matter your marketing discipline, your end goal is demonstrable business growth and you own that in tandem with sales and product. 

Our CXO Strategy offerings provide you either a part-time employee who can operate as a full-time CXO or provide bespoke CXO-level services that can help you boost your outcomes. All are specifically tailored to organizations that need external strategic market development, product/market strategy or marketing leadership support. Each service can be standalone or bundled together – for an even greater impact to your ultimate goal of revenue generation using CXO marketing strategy. Essentially, we tailor to your needs. 

Low-friction, low-CAPEX, high-results approaches:

  • Leader who integrates into your organization
  • Go-to-market (GTM) planning or assessments
  • Team review and hiring strategy development
  • Product/market fit and category assessment, redefinition or creation
  • End-to-end marketing plans that dovetail into sales
  • Coaching for seed or stealth companies with first-time founders

How CXO Strategy Works at W2 Communications


While W2 Communications has been serving public relations and marketing clients for more than 22 years, CXO Marketing Strategy is a relatively new – yet highly successful – offering that differentiates us from every other firm. It is led by Jennifer Leggio, our chief strategy officer, who has more than 25 years of experience bridging all facets of marketing, revenue operations, sales leadership and C-level operating leadership. Whether you work with Jen hands-on or with someone on her team, you will always receive her input, strategy and oversight. CXO Strategy can be brought into your company as a standalone offering or additive to other services on a smaller scale. Your outcomes are our outcomes, and while the roles are fractional, the pride of ownership in your company might as well be full-time internal.

Let’s Get To Work

Whether you need to fill gaps or create a path for your marketing leadership, we can do that for you, in a way that aligns with your critical key performance indicators (KPIs) and bottom-line goals.

Meet with Jen

You can book directly with Jen to discuss how she and her team can help.