Let Us Help You Lead
We understand that no matter your marketing discipline, your end goal is demonstrable business growth. In addition to our existing award-winning public relations, marketing, and content strategy services, we also offer services specifically tailored to organizations that need external strategic market development, product/market strategy or marketing leadership support. Each service can be standalone or bundled together—or elements of each can create a bespoke offering—for an even greater impact to your ultimate goal of revenue generation. Essentially, we tailor to your needs.
CXO-Level Services
The Simple Plan and/or Team Review
Taking a new product to market or looking to breathe life into existing products or services that need a bit more fire behind them? We can review your existing plan from messaging to operations to programs and provide simple yet impactful guidance to help you more quickly rev your revenue engine.
We can also provide insight on your resourcing. This program can be specifically tailored to a company’s needs.
Go-to-Market (GTM) Assessments and Planning
Regardless of your marketing and sales motions, ensuring that you have seamless connectivity and integration from attracting prospects, nurturing said prospects, acquiring new customers, creating customer affinity, advocacy, and retention, is critical. Our initial assessment consists of meeting with marketing and sales leaders to learn your operations, how you execute, how you unify, and how you measure current status against your defined business KPIs. We deliver a Market Strategy Plan on what might be augmented to help you more quickly achieve your goals with a clear line of sight to your bottom line.
Fractional CMO Support
If you need senior marketing leadership but aren’t ready to hire a full-time CMO, W2 Communications provides you with a Fractional CMO who can sit in with your leadership team, help provide guidance from demand creation operations to content strategy for your entire GTM engine, and also ongoing guidance so you have the advantage of senior-level marketing management without the cost.
Fully Integrated Program Development
This goes a step beyond the initial GTM assessment service and helps you structure specific programs that support demand creation goals. For example, what content are you using at which stage of the marketing journey to drive X% conversion and how do you improve that? Or, what follow-up strategies are your sales and marketing teams collaborating on to truly convert leads into customers? Or, finally, how do you take your existing W2 Communications PR program and get it working in a way that drives community engagement and buyer affinity at all stages of the journey? We show you.
Product/Market Fit Analysis and Category Assessment
Do you have Minimum Viable Product (MVP) but aren’t yet attracting the design partners or early adopters required to gain feedback needed to create a general availability release? Are you in danger of being a market of one and do you need competitive analysis to anchor into existing categories while creating a new one?
We can help achieve these and similar types of goals through strategic plans and content creation that drive influencer relations and PR to get you more top-of-mind for potential users who will advocate for your solutions to the buyers and procurement teams who sign the purchase orders.
Marketing Coaching for Emerging Business Leaders
If your company has a newly minted marketing VP or a director in the “head of marketing” or “head of communications” role who might not yet have held an executive leadership role, this service is for you. This coaching program is tailored by
time and intensity based on your needs and helps internal marketing leaders learn more about the sales motion so they can take that into account while building their plans and advocate for resources. This program can also apply to CEOs or COOs or tech founders who are tasked with overseeing marketing functions but have had minimal previous exposure and need to learn more about the craft.