About the Podcast
At W2 Communications, we pride ourselves on taking an insightful, tailored and nuanced approach to media relationships. Reporters know and trust us because we understand what they want and where we can support their goals. With Inside the Media Minds, our approach and philosophy are on full display – talking to reporters about what’s important to them and what they want to cover.
Take a listen and find out why so many reporters list W2 Communication as one of their most trusted sources.

Episodes

Inside the Media Mind of Amy Morris: Living the 24-hour News Cycle
News Anchor, Bloomberg Radio; Afternoon Show Co-Host, Politics, Policy, Power and Law
Inside the Media Mind of Sandra Erwin: The Politics of Space
Staff Writer, Space News
Inside the Media Mind of Grant Gross: The Progression and Regulation of Technology and Public Policy
Freelance reporter & Writer Specializing in Tech Policy
Inside the Media Mind of Sara Fischer: Keeping up with Media Trends
Media Reporter, Axios
Inside the Media Mind of Bloomberg News’ Jordan Robertson: From Watershed Moments in Cybersecurity to “Movie-Like” Investigative Stories
Media Reporter, Bloomberg News
Inside the Media Mind of Kelly Jackson Higgins: A Black Hat Deep Dive
Executive Editor, Dark Reading
Inside the Media Mind of Mike Gruss: Cafeteria Chairs, Artificial Intelligence and Government Acquisitions
Editor, C4ISRNET and the Fifth Domain
Inside the Mind of George Jackson: Behind the Lens of a Government News TV Show
Executive Producer and Creator, Government MattersChristine Blake, Host & Executive Producer
Christine is the executive producer and host of the “Inside the Media Minds” podcast, a W2 Communications production that takes listeners inside the mind of a technology reporter. She interviews today’s top reporters to find out everything from their writing rituals to their favorite stories and give you a behind the scenes look at the person behind the byline.

Madison Farabaugh, Co-host
Madison is the co-host of the Inside the Media Minds podcast, where she joins conversations with leading technology and cybersecurity journalists to explore their reporting styles, industry insights, and the stories shaping the tech landscape. She helps uncover what goes on behind the headlines, giving listeners a unique look into the world of tech and cyber media.
