As we kick-off 2023, we have a lot to look forward to. Over the course of a year, we’re constantly striving to be the best integrated marketing professionals we can be. But, it’s good to set goals for ourselves. Here are some of the W2 Communications team’s New Year’s resolutions:
As a senior director of content at W2 Communications, Kathy Stershic brings more than two decades of experience working in IT research and communications. Kathy is known for her ability to bring focus and alignment to complex environments including working with many IT companies in various stages of growth, from industry giants like Cisco and […]
On the first night of RSA week, more than 200 cybersecurity and media professionals gathered in San Francisco for CYBERTACOSTM, an event founded by W2 Communications and co-hosted with LaunchTech Communications. Held at TRES SF, CYBERTACOS welcomed attendees to the City by The Bay with a media panel, networking and, of course, plenty of tacos! This was the second […]
(If you like this blog, please share it. Thanks!) As a senior vice president at W2 Communications specializing in cybersecurity PR campaigns, Tom Resau brings more than 18 years of experience, including the creation and management of public sector, energy and financial services PR programs for Symantec’s corporate communications team. Throughout his career, he has […]
(If you like this blog, please share it. Thanks!) “Stay crunchy!” … Upwards of 250 cybersecurity professionals and media gathered this week for tacos, drinks and networking at CYBERTACOS, an event founded by W2 Communications and co-hosted with LaunchTech Communications. Held at Don Tito in Arlington, Va., CYBERTACOS kicked off by hosting its first-ever “Meet […]
At W2 Communications, we take pride in our commitment to clients as a one-stop, full-service agency. We offer far more than traditional PR; we are a communications consultancy. Because of this, our IT industry clients benefit from a wide range of services – PR, content, go-to-market and social media – to elevate the presence of […]
(If you like this blog, please share it. Thanks!) In an article earlier this year for the Content Marketing Institute, digital marketing guru Sujan Patel makes a compelling case for earning the “trust factor” in content. I strongly agree that this is an overlooked value – if your target audience doesn’t consider your content as […]
(If you like this blog, please share it. Thanks!) I read many blogs and reports about content marketing, and most focus on storytelling and SEO: You want to convey a compelling narrative about your clients, and, obviously, you need people – specifically your target audience members – to find it online and read it. As […]
(If you like this blog, please share it. Thanks!) You just landed that big media opportunity: In approximately 30 minutes, your client’s spokesperson will appear live on national television. And when you think nothing can go wrong, you get the call … Your spokesperson’s car broke down on the way to the studio. Now what? […]
(If you like this blog, please share it. Thanks!) Music has been a part of my life for as long as I can remember. My dad played keyboard professionally, so it was inevitable that I was around the music scene from an early age. By the time I graduated high school, I was playing […]