As a senior director of content at W2 Communications, Kathy Stershic brings more than two decades of experience working in IT research and communications. Kathy is known for her ability to bring focus and alignment to complex environments including working with many IT companies in various stages of growth, from industry giants like Cisco and […]
On the first night of RSA week, more than 200 cybersecurity and media professionals gathered in San Francisco for CYBERTACOSTM, an event founded by W2 Communications and co-hosted with LaunchTech Communications. Held at TRES SF, CYBERTACOS welcomed attendees to the City by The Bay with a media panel, networking and, of course, plenty of tacos! This was the second […]
(If you like this blog, please share it. Thanks!) “Stay crunchy!” … Upwards of 250 cybersecurity professionals and media gathered this week for tacos, drinks and networking at CYBERTACOS, an event founded by W2 Communications and co-hosted with LaunchTech Communications. Held at Don Tito in Arlington, Va., CYBERTACOS kicked off by hosting its first-ever “Meet […]
(If you like this blog, please share it. Thanks!) In an article earlier this year for the Content Marketing Institute, digital marketing guru Sujan Patel makes a compelling case for earning the “trust factor” in content. I strongly agree that this is an overlooked value – if your target audience doesn’t consider your content as […]
(If you like this blog, please share it. Thanks!) I read many blogs and reports about content marketing, and most focus on storytelling and SEO: You want to convey a compelling narrative about your clients, and, obviously, you need people – specifically your target audience members – to find it online and read it. As […]
(If you like this blog, please share it. Thanks!) Are you deploying multimedia content strategically – or are you doing it because “that’s what everyone is doing?” Do you have an effective content strategy? Sure, we’ve seen lots of statistics touting the dominance of video – that video will account for a staggering 80% of […]
(If you like this blog, please share it. Thanks!) In my most recent blog, I presented findings from the Content Marketing Institute (CMI) which convey the extent of challenges tech companies face in trying to produce content: The vast majority do not feel their organizations are effective at content marketing, according to CMI’s “2014 B2B […]
(If you like this blog, please share it. Thanks!) When I’m in a charitable mood, I like to say that I have a “love/hate” relationship with the infographic. When I’m being less than charitable, I describe the infographic as the “Emperor’s New Clothes” of the 21st Century, a frustratingly contrived and counter-utilitarian device which has […]
(The following is the second of a two-part blog on Thought Leadership PR/communications campaigns. If you like this blog, please share it. Thanks!) To create impactful brand messaging in a lasting, meaningful way, we must aim high. In today’s media environment, this means elevating your clients to the level of Thought Leader. So how do you […]
(The following is the first of a two-part blog on Thought Leadership PR/communications campaigns. If you like this blog, please share it. Thanks!) To emerge as an in-demand Thought Leader within the IT industry, it’s essential to communicate the unique value proposition that your company brings to its niche. Blazing a path toward distinguished innovation, after […]
