(If you like this blog, please share it. Thanks!) Cybersecurity has transcended from a technical, niche concept into a universal conversation that corporate boardrooms, law enforcement circles and political institutions are engaging in. This comes as no surprise, considering the frantic digital evolution happening at a speed that –at times – is hard to keep […]
The 3 Key Traits of a First-Time PR Candidate
(If you like this blog, please share it. Thanks!) The summer months are around the corner and college seniors will start their journey to post-graduate life. The first step on that journey is nailing down a job out of college. Unfortunately, in today’s competitive PR job market, it is easier said than done. Overall, two-thirds […]
Matthew Moynahan, CEO of Forcepoint, talks cybersecurity on Marketplace
EmployeeFeatureFriday: Christine Blake
(If you liked this blog, please share it. Thanks!) An account supervisor for W2 Communications, Christine is a detail-oriented and results-driven communication professional who builds public relations campaigns for technology organizations of all sizes, including cybersecurity, telecommunications and transportation companies. By taking a strategic, news-driven approach, Christine fosters relationships with key industry influencers and media […]
Get the Most Out of RSA Conference 2016
(If you like this blog, please share it. Thanks!) It seems hard to believe, but RSA Conference 2016 is less than six weeks away. Hosted in San Francisco from Feb. 29 to March 4, RSA is arguably the biggest show in the cybersecurity industry: During last year’s event, 33,000 attendees sat in on some 490 […]
Content Strategy: Avoid Format Blunders
(If you like this blog, please share it. Thanks!) Are you deploying multimedia content strategically – or are you doing it because “that’s what everyone is doing?” Do you have an effective content strategy? Sure, we’ve seen lots of statistics touting the dominance of video – that video will account for a staggering 80% of […]
Westward Bound! We’re Expanding to California
(If you like this blog, please share it. Thanks!) We’ve always described ourselves as a Silicon Valley-styled firm which happens to operate in the nation’s capital. But having turned 12 in June, we decided to push forward with a new phase of growth – one that would establish a physical presence in California to take […]
4 Big Changes for RSA
(If you like this blog, please share it. Thanks!) Like some of you reading this, I’m building on a lot of great conversations, networking and momentum coming out of this year’s RSA Conference – the cybersecurity industry’s preeminent “see and be seen” conference. After 16 years in technology-focused public relations, mostly within the security realm, […]
“Pin” Your Way to Customer Engagement
(If you like this blog, please share it. Thanks!) Most organizations recognize the value of establishing a presence on at least one social-media platform today for marketing purposes. However, sites such as Pinterest and Instagram remain somewhat of a mystery. They’re occasionally dismissed as the domain of teens and other social-media junkies. But it would be a […]
When News Breaks: 5 Tips for Rapid Response
In a recent blog, W2Comm’s Tony Welz wrote about how an effective rapid response strategy plays a key role for many of our clients. At our high-tech PR agency, we stay on top of news which breaks early and often. In positioning our client executives as Thought Leaders, it’s important to get them out in […]