(If you like this blog, please share it. Thanks!) Frankly, it’s competitive to get great placements for clients when you’re a high-tech PR agency. There’s a constant conversation here that underscores an eternal riddle: How do you capture the attention of a journalist? Then the logical – and perhaps more essential ‑ extension of the discussion: […]
Weisel & Kliner Appointed to Local Tech Boards
(If you like this blog, please share it. Thanks!) We are pleased to announce that Evan Weisel, co-founder and principal, has been re-named to the Northern Virginia Technology Council’s (NVTC) board of directors as the public relations advisor. Additionally, Jayna Kliner, vice president, is serving her second consecutive term with the Women in Technology’s (WIT) […]
How PR Pros Should Engage Reporters
(If you like this blog, please share it. Thanks!) In my early years of journalism, I once worked for an editor who wanted to get rid of every chair in the office. Why? Because, in doing so, he’d force his reporters to go out and conduct in-person interviews. He never actually removed the chairs. But […]
NVTC Celebrates Area’s Hottest Companies
(If you like this blog, please share it. Thanks!) This week the Northern Virginia Technology Council (NVTC) announced the winners of the 11th Annual NVTC Hot Ticket Awards, honoring the region’s best and brightest entrepreneurial technology companies. More than 500 members of the Northern Virginia technology community came out Tuesday night to celebrate the nominated […]
A “Novel” Approach to Media Strategies
(If you like this blog, please share it. Thanks!) It’s not every day that we get a highly influential technology journalist and a published crime novelist in our offices. Then again, there’s always something cool and interesting going on at Welz & Weisel Communications – officially recognized as a great place to work in the […]
Five Minutes With … Mona Anita Olsen on Our Entrepreneurial Community
(If you like this podcast, please share it. Thanks!) Northern Virginia’s tech start-ups are getting a big boost these days, thanks to George Mason University. Through the Mason Small Business Development Center (SBDC) at the Mason Enterprise Center – part of GMU’s Office of Research and Economic Development – hundreds of small businesses looking to drive IT innovation […]
How Social Media is Shrinking the Globe
(If you like this blog, please share it. Thanks!) Thanks to technology, it really is a small world after all. “Small” as in über-connected. At first, ARPANET-based email developments and then Tim Berners-Lee’s hypertext breakthroughs made it possible to reach virtually any information or person with a machine and a mouse. Social media has further […]
Revealing the “New Realities of PR”
(If you like this blog, please share it. Thanks!) Like so many marketing niches, the PR industry is transforming itself with new platforms and mediums. This allows practitioners to reach and deliver messages to target audiences like never before, taking advantage of integrated campaigns using traditional PR, social media, content development and thought leadership. So […]
Five Minutes With … Rufus Manning on SEO
(If you like this podcast, please share it. Thanks!) It’s not enough to simply produce good content marketing. There are literally billions of online searches conducted every day. If your company is producing well-packaged content yet remains behind the curve on search engine optimization (SEO), then it’s very likely to “get lost” out there amid a […]
Five Insights on Pitching Reporters
(If you like this blog, please share it. Thanks!) So what are tech journalists interested in these days? It’s a mix of Big Data, innovation, mobility and cybersecurity, among other topics. Thanks to the regular “Meet the Press” series with the Northern Virginia Technology Council (NVTC), PR/communications pros find out about what’s driving the coverage […]