The challenge: Produce a video for an American Airlines called “Flights.Camera.Action.” Dazzle the judges with creativity and comic genius. Oh, and do it within two weeks. The prize: 80 free roundtrip tickets. Wait. Was that “free” roundtrip tickets? Count us in. This is why I love coming to work every day. I work at a […]
(If you like this blog, please share it. Thanks!) Remember the good ol’ days – waaay back to a year like, say, 2002 – when a company’s security vendor got all the heat for a systems compromise? These days, there’s plenty of blame to go around: For starters, organizations need to take a good, close […]
(If you like this blog, please share it. Thanks!) In my last blog on pitching reporters, I casted out a fishing analogy. (Sorry for the pun.) Sure, it’s a bit hokey. But it works: Getting journalists’ attention commands an angler’s skill set. It takes a lot of savvy and effort to simply get a bite […]
(If you like this blog, please share it. Thanks!) Frankly, it’s competitive to get great placements for clients when you’re a high-tech PR agency. There’s a constant conversation here that underscores an eternal riddle: How do you capture the attention of a journalist? Then the logical – and perhaps more essential ‑ extension of the discussion: […]
(If you like this blog, please share it. Thanks!) We are pleased to announce that Evan Weisel, co-founder and principal, has been re-named to the Northern Virginia Technology Council’s (NVTC) board of directors as the public relations advisor. Additionally, Jayna Kliner, vice president, is serving her second consecutive term with the Women in Technology’s (WIT) […]
(If you like this blog, please share it. Thanks!) In my early years of journalism, I once worked for an editor who wanted to get rid of every chair in the office. Why? Because, in doing so, he’d force his reporters to go out and conduct in-person interviews. He never actually removed the chairs. But […]
(If you like this blog, please share it. Thanks!) This week the Northern Virginia Technology Council (NVTC) announced the winners of the 11th Annual NVTC Hot Ticket Awards, honoring the region’s best and brightest entrepreneurial technology companies. More than 500 members of the Northern Virginia technology community came out Tuesday night to celebrate the nominated […]
(If you like this blog, please share it. Thanks!) It’s not every day that we get a highly influential technology journalist and a published crime novelist in our offices. Then again, there’s always something cool and interesting going on at W2 Communications – officially recognized as a great place to work in the region – […]
(If you like this podcast, please share it. Thanks!) Northern Virginia’s tech start-ups are getting a big boost these days, thanks to George Mason University. Through the Mason Small Business Development Center (SBDC) at the Mason Enterprise Center – part of GMU’s Office of Research and Economic Development – hundreds of small businesses looking to drive IT innovation […]
(If you like this blog, please share it. Thanks!) Thanks to technology, it really is a small world after all. “Small” as in über-connected. At first, ARPANET-based email developments and then Tim Berners-Lee’s hypertext breakthroughs made it possible to reach virtually any information or person with a machine and a mouse. Social media has further […]