When cyber news breaks in the technology world, it’s tempting to make quick comments to insert your company’s name into the news cycle. However, sometimes rushing to get a statement into the world has a negative impact. Haste does make waste, after all. The goal of quickly responding to breaking news should always be to […]
With our expertise in digital marketing campaigns, content marketing, multimedia and other services, we pride ourselves on effectively serving the interests of clients through a wide variety of forms – videos, web design, social media, public relations, blogs, white papers, trade-press executive bylines, case studies, podcasts, webinars, speaking opportunities, press interviews and more – to […]
The RSA Conference for years served as one of the preeminent events for cybersecurity companies to showcase their latest innovations and improvements to a captive and educated audience. By now you know that for the second year in a row RSA is needing to alter its plans. This year’s event is moving from early February […]
Amid all of the hype about news and disinformation that has been circling in this most unusual year, we thought we’d ask ordinary Americans what their news consumptions habits really are. In our December survey, we got insights from more than 600 people across the country about how important the news is to them, and […]
Plan, Pivot, Repeat – That seems to be the mantra of 2020. The best laid plans fall victim to rapidly changing news cycles, physical disruptions, budget constraints and consumer interests. This year has been a rollercoaster for most businesses – and their marketing teams are no exception. How do you market and sell products and […]
It’s February, which can only mean one thing: cybersecurity companies across the U.S. are in the midst of preparations for the industry’s largest event – the RSA Conference. With more than 42,000 attendees expected, this year’s conference will be bigger than ever – making it even more difficult to stand out from the crowd. We […]
In addition to the annual holiday craziness, December is the time when companies are developing their communications plans for the coming year. At our company, this process is already well under way. It’s no secret that big end-of-year plans can be sidelined by mid-January in favor of a breaking priority or immediate initiative. While there’s […]
Exciting news – W2 Communications won multiple 2018 International MarCom Awards! This is the second consecutive year the company received this recognition across multiple categories. These awards recognize our team’s excellence in marketing, design and communications — acknowledging the creativity, hard work and generosity of our employees. We are once again honored to be selected […]
With RSA Conference 2018, the world’s largest cybersecurity gathering, just wrapped up, people are asking me about this year’s big conference take-away. Past RSA events have often seen one or two blockbuster storylines dominate the show. This year that wasn’t the case. In the absence of major news or distractions, what I did hear instead […]
On the first night of RSA week, more than 200 cybersecurity and media professionals gathered in San Francisco for CYBERTACOSTM, an event founded by W2 Communications and co-hosted with LaunchTech Communications. Held at TRES SF, CYBERTACOS welcomed attendees to the City by The Bay with a media panel, networking and, of course, plenty of tacos! This was the second […]