New year, new trends! B2B marketing is buzzing with transformative trends and emerging strategies. This year promises a blend of technological innovation with the continued surge of generative AI, and a renewed focus on human-centric marketing and making authentic connections. Let’s deep dive into the trends that are on the rise, reshaping how businesses connect […]
(Note to readers: This is the first in a series of blog posts focused on how technology and cybersecurity companies can better prepare for an anticipated economic downturn. You can read part 2 here.) With a consensus of experts predicting a recession within the next 12 months, let’s address the elephant in the room: Many […]
Once you find your voice for the public sector’s unique language, it’s time to figure out precisely what to say. Demonstrating a clear understanding of the challenges facing a given agency or organization, where they differentiate themselves in the market and what sets them apart is essential to developing captivating messaging that resonates with the […]
One of the biggest issues I see in digital marketing is the lack of understanding of SEO (search engine optimization) and the role of SEO in digital marketing. Oftentimes, SEO is viewed as a “set it and forget it” tactic to help increase traffic to a website, but it’s not given the full attention it […]
Pardon the play on words, but this is the future of marketing communications (or marcom): what’s new is old again. In other words, the goals of future storytelling, regardless of the methodologies (I’ll get to that in a moment) are to create an emotional connection, empathy and authenticity with an audience for the simple fact […]
With our expertise in digital marketing campaigns, content marketing, multimedia and other services, we pride ourselves on effectively serving the interests of clients through a wide variety of forms – videos, web design, social media, public relations, blogs, white papers, trade-press executive bylines, case studies, podcasts, webinars, speaking opportunities, press interviews and more – to […]
In content marketing, it’s an important but little-discussed topic: When collaborating on an article with a client, how do we capture their voice? After all, when we work with a client, we usually work on more than just articles with them. We represent them across all public appearances, including interviews, podcasts, webinars and speaking engagements. […]
In addition to the annual holiday craziness, December is the time when companies are developing their communications plans for the coming year. At our company, this process is already well under way. It’s no secret that big end-of-year plans can be sidelined by mid-January in favor of a breaking priority or immediate initiative. While there’s […]
