(If you like this blog, please share it. Thanks!) It’s been more than two years and seven months since I started my career in public relations at our high-tech PR firm. After graduating college, I was one of the lucky ones who immediately joined the work force. Being a recent graduate and earning “street cred” […]
We are excited to announce that won the PR Elite Agency Award for work we did for our client, ThreatConnect. The announcement is here http://www.prnewsonline.com/thelists/agency-elite-2016-winners/#11.
(If you like this blog, please share it. Thanks!) Joyson Cherian is a vice president at W2 Communications who brings a diverse communications background to our high-tech PR firm, with more than 10 years of experience developing strategic communications programs for clients in segments such as IT security, mobility, open source technology, enterprise software and […]
Looking for tips on how to create a PR plan? Check out these top 4 things to know when you create your next PR plan!
(If you liked this blog, please share it. Thanks!) On April 26, 2016, W2 Communications Principal and Co-founder Evan Weisel joined a contingent of Virginia Tech leaders and supporters in New York taking part in the traditional New York Stock Exchange (NYSE) ringing of the closing bell. Also on hand for the event was Virginia […]
(If you liked this blog, please share it. Thanks!) What does networking really mean, in today’s technology oriented-world? The old days of the Rolodex are gone, so effective networking requires an understanding of the latest tools at our disposal – especially social media platforms. We recently attended the Public Relations Society of America’s National Capital […]
(If you like this blog, please share it. Thanks!) Are you deploying multimedia content strategically – or are you doing it because “that’s what everyone is doing?” Do you have an effective content strategy? Sure, we’ve seen lots of statistics touting the dominance of video – that video will account for a staggering 80% of […]
(If you like this blog, please share it. Thanks!) In addition to being an extremely successful jobs site, CareerBuilder produces a great deal of interesting research about work life. Among their most often-quoted survey findings: Two of five employers estimate that the cost of a bad hire exceeds $25,000, and one-quarter say such hires cost […]
(If you like this blog, please share it. Thanks!) We’ve always described ourselves as a Silicon Valley-styled firm which happens to operate in the nation’s capital. But having turned 12 in June, we decided to push forward with a new phase of growth – one that would establish a physical presence in California to take […]
(If you like this blog, please share it. Thanks!) In content marketing, it’s critical to make a meaningful connection to the target audience. But it’s not an easy task: Potential customers and partners are perpetually busy. There’s plenty of content out there competing for their time. If you don’t offer something that’s instantly compelling, they’re […]