(If you like this blog, please share it. Thanks!) It’s been more than two years and seven months since I started my career in public relations at our high-tech PR firm. After graduating college, I was one of the lucky ones who immediately joined the work force. Being a recent graduate and earning “street cred” […]
W2 Communications Wins PR Agency Elite Award for Content Marketing!
We are excited to announce that won the PR Elite Agency Award for work we did for our client, ThreatConnect. The announcement is here http://www.prnewsonline.com/thelists/agency-elite-2016-winners/#11.
EmployeeFeatureWednesday: Joyson Cherian
(If you like this blog, please share it. Thanks!) Joyson Cherian is a vice president at W2 Communications who brings a diverse communications background to our high-tech PR firm, with more than 10 years of experience developing strategic communications programs for clients in segments such as IT security, mobility, open source technology, enterprise software and […]
“Ringing the Bell” for Entrepreneurialism
(If you liked this blog, please share it. Thanks!) On April 26, 2016, W2 Communications Principal and Co-founder Evan Weisel joined a contingent of Virginia Tech leaders and supporters in New York taking part in the traditional New York Stock Exchange (NYSE) ringing of the closing bell. Also on hand for the event was Virginia […]
Networking like a Pro: Three Ways to Build Better Media Relationships
(If you liked this blog, please share it. Thanks!) What does networking really mean, in today’s technology oriented-world? The old days of the Rolodex are gone, so effective networking requires an understanding of the latest tools at our disposal – especially social media platforms. We recently attended the Public Relations Society of America’s National Capital […]
Content Strategy: Avoid Format Blunders
(If you like this blog, please share it. Thanks!) Are you deploying multimedia content strategically – or are you doing it because “that’s what everyone is doing?” Do you have an effective content strategy? Sure, we’ve seen lots of statistics touting the dominance of video – that video will account for a staggering 80% of […]
“Must Ask” PR Job Interview Questions
(If you like this blog, please share it. Thanks!) In addition to being an extremely successful jobs site, CareerBuilder produces a great deal of interesting research about work life. Among their most often-quoted survey findings: Two of five employers estimate that the cost of a bad hire exceeds $25,000, and one-quarter say such hires cost […]
Westward Bound! We’re Expanding to California
(If you like this blog, please share it. Thanks!) We’ve always described ourselves as a Silicon Valley-styled firm which happens to operate in the nation’s capital. But having turned 12 in June, we decided to push forward with a new phase of growth – one that would establish a physical presence in California to take […]
Ask “Why” to Connect Content to Audience
In content marketing, it’s critical to make a meaningful connection to the target audience. But it’s not an easy task: Potential customers and partners are perpetually busy. There’s plenty of content out there competing for their time. If you don’t offer something that’s instantly compelling, they’re going to swiftly dismiss you and move on to […]
What IT Companies Must Know about Content Marketing
(This is the first of a two-part blog on effective content marketing. If you like this blog, please share it. Thanks!) As an occasional contributor and one-time webinar participant for the Content Marketing Institute (CMI), I’m always eager to read the organization’s research. Given that W2 Communications is a high-tech PR agency, I found the “2014 […]