5 Ways to Benefit from Link Sharing on Instagram Stories

All Instagram users can now add links to their Instagram Stories, an ability that only verified users or those with 10,000 followers could do until now. This update opens a new world to small businesses and small creators, offering them the same opportunity to share links with their followers and drive traffic to announcements, events, […]

Getting Started in Small Business Social Media

As ubiquitous as social media is, every day small business owners around the world are evaluating the pros and cons of making the leap for the first time. Perhaps you’re an entrepreneur who has recently started a small business and you’re trying to figure out which mix of social channels to pursue out of the […]

Is Instagram Reels Right for Businesses?

Last week, Instagram announced Instagram Reels: a way for users to create short 15-second clips to share on their personal feed and to the Instagram Explore page.  This new capability has strong similarities to TikTok, which creates looped videos up to 60 seconds long. TikTok has 500+ million monthly active users, but the app has […]

Digital marketing campaign

4 Key Questions for Starting a Digital Marketing Campaign

The world is online now more than ever and marketers need to take advantage of the surge in online traffic, but there are a few things that need to be determined before jumping into a digital marketing campaign. In this blog, we explore the first four questions a marketer must ask themselves before starting a […]