BehavioSec

Brief Overview

Deployed across Global 2000 companies to dramatically reduce fraud, friction, threat, and theft, BehavioSec invented behavioral biometrics technology verifying and protecting digital identities by authenticating humans based on the unique ways individuals type and swipe across ever-changing devices.

Customer

Founded in the Nordics in 2008 out of groundbreaking research and headquartered in San Francisco, CA
Deployed across Global 2000 companies, works with marquee organizations like DARPA and backed by top investment firms including ForgePoint Capital, Cisco, ABN AMRO, Conor Ventures, and Octopus Ventures
Growing rapidly as fintech, retail, healthcare and other mobile-centric platforms demand stronger and more intuitive authentication safeguards to defeat fraud and minimize friction

Opportunity

BehavioSec pioneered behavioral biometrics, but needed to drive wider market awareness of its capabilities, to differentiate its technology from traditional “biometrics,” like static fingerprint readers
The identity & authentication space is noisy and crowded, where many vendors lead with esoteric technical specs, making use cases difficult to understand

Solution

W2 Communications developed an integrated communications program built around content development, social engagement and media relations that articulated the urgent security and usability priorities BehavioSec addresses, making the company’s technology a tangible breakthrough
The pitch for media was “Making the ‘human element’ the strongest link in security” – turning a well-known cliche on its head
KPIs and highlights included ensuring BehavioSec was constantly quoted in coverage of password/credential compromise attacks, pitching contributed articles about how advances like 5G mobile and the IoT impact identity, and staging events at venues like RSA Conference, where reporters were challenged to try and mimic someone’s type and swipe patterns to unlock a device – teaching them about BehavioSec’s technology, as it stopped them cold

Result

Just months after program kick-off, BehavioSec was prominently featured in The New York Times, The Wall Street Journal, ABC News and other high-profile coverage of why password-based authentication is so brittle, versus promising new alternatives
W2 Communications managed successful award submissions (Fintech 250, GSMA 100, Edison Awards +others) validating BehavioSec’s hard-earned inventions and momentum
An ongoing, active social media program managed by W2 Communications and tying-in partners, customers, analysts, beat reporters and other influencers helps amplify reach and impact of earned media coverage, while driving engagement for blogs, collateral and other owned media content