AppTek

Brief Overview

Customer

AppTek looked to grow their targeted audience on LinkedIn, as they prepared to release new content to social media. They sought guidance in identifying specific target audiences and managing the paid social campaigns.

Opportunity

W2 Communications worked with AppTek’s SVP to understand their baseline target segments, how they would be identified in the LinkedIn platform and established an optimal timeline and budget for the paid campaign. +Add: targeted paid social campaigns

Solution

Our digital marketing team launched multiple paid campaigns on LinkedIn with the goal of gaining targeted followers. During the campaign duration, our team monitored the metrics of increased followers and impressions.

Result

At the end of the campaigns, AppTek saw an increase of 272% in new followers and 30.8K in post impressions. The page saw a significant spike in sponsored followers after our team’s recommendation to update the header image.