(If you like this podcast, please share it. Thanks!) With the National Security Agency nearby in Ft. Meade, greater Baltimore is emerging as a magnet for tech entrepreneurial activity. To advance these efforts, the University of Maryland, Baltimore County has launched the Cyber Incubator@bwtech. The incubator provides business and technical resources for early-stage companies working […]
Five Minutes With … Steve Smallman Jr. on Video Content
(If you like this podcast, please share it. Thanks!) Video content means much more than mashups, pet tricks and pranks on YouTube. Increasingly, companies are recognizing that video has emerged as perhaps the top form of content to connect with future customers, clients and partners. Yet, too many businesses pursue this the wrong way. They may […]
Making Our Big Debut ….
(If you like this blog, please share it. Thanks!) These are exciting times for W2 Communications: First, we unveiled our new blog “makeover.” Now, we’re officially announcing that our popular “Tech Connections: Five Minutes With …” podcast series is available on iTunes. That’s right: You can now download directly off iTunes those brief but information-packed […]
How to Give Your Blog a Facelift
(If you liked this blog, please share it. Thanks!) For more than a year now, we’ve had a blast putting out the W2 Communications blog. Judging from the feedback we get from our readers – both on and offline – you’ve enjoyed it too. As a hi tech PR agency that’s constantly in the middle of […]
Five Minutes With … Kelly Harman on Classic Career Mistakes for Women
(If you liked this blog, please share it. Thanks!) You want to be a team player, but you have to take credit for the good work you do … That’s a fine balancing act. Unfortunately, too many female professionals struggle with this challenge. Women have to get comfortable about staking claim to their valuable contributions […]
How to Break Away from Your Competitors
(If you liked this blog, please share it. Thanks!) Given Sunday’s Super Bowl, we’ll start with a football story: When a new offensive coach joined the Raiders during their NFL glory years in the 1980s, he said during a film session, “We need to take what the competition’s defense will give us.” Al Davis, the team’s late, […]
Why D.C. is Great for Women Entrepreneurs
(If you like this blog, please share it. Thanks!) Let’s hear it for the women in technology of the greater Washington D.C. area! Much of the buzz at last week’s Potomac Techwire Statup Outlook 2012 (#StartOut) event focused on a definitive trend: That women are increasingly finding their footing in the startup scene. It’s no […]
Five Minutes With…Kelly Harman on Women in Tech
(If you liked this podcast, please share it. Thanks!) Women account for just one-quarter of all science, technology, engineering and mathematics (STEM) positions – even though they hold one-half of all overall jobs in the economy. What are the best ways to level this playing field? It starts with education at an early age, says Kelly […]
Google+: Boom or Bust?
(If you liked this blog, please share it. Thanks!) A few weeks ago, our hi tech PR agency completed an email migration to Google, which I’m incredibly excited about. Now, I can use all of those helpful Google features for work, such as Google Docs, Google Reader and Gchat. Then I remembered a little something […]
How to Pitch Reporters in the Digital Age
(If you liked this blog, please share it. Thanks!) What’s the best way to really connect with a reporter? If you attended the recent W2 Communications-hosted event, “Social Media & the Press: How to Build Lasting Relationships,” you’d walk away with a great deal of valuable insight. Here’s what leading journalists taking part had to […]