Acendre

Brief Overview

Acendre engaged W2 Communications to develop its messaging and PR as well as articulate its marketing experience and expertise to support its presence and growth in the U.S. market, with a focus on the federal government.

Customer

Provider of secure, cloud-based talent management software
Offices in three continents, the company’s solutions are deployed in over 200 organizations around the globe, including almost 100 federal agencies, helping these organizations recruit, engage, retain and develop their employees to improve workforce performance
Engaged with W2 Communications in 2013

Opportunity

Sought messaging, PR and marketing experience and expertise to support its presence and growth in the U.S. market, with a focus on the federal government
Needed a complete messaging platform that spoke specifically to the U.S. federal government and its talent management needs, focusing on HR leaders and Chief Human Capital Officers (CHCOs)
Required a detailed communications campaign to launch and tell its story in the U.S., including web content, media relations, social media and event support

Solution

Creation of a clear, distinctive messaging platform for the U.S. federal government talent management market that could be used across all communications activities
Development of a comprehensive communications program that leveraged PR, writing, events and social media to launch Acendre into the U.S. federal market

Result

With a strong launch in the U.S. and sustained flow of media and content activities, Acendre successfully hit the U.S. market with a solid, differentiating message that got the notice of media and prospects
Established Acendre’s executives as industry thought leaders and resources for multiple reporters and secured ongoing content contribution opportunities with federal and talent management publications