Source Defense

Brief Overview

Source Defense is the market leader in Client-side Security for websites, providing real-time threat detection, protection and prevention of vulnerabilities originating in JavaScript.

Customer

Source Defense has offices in the U.S. and Israel
The company’s patented Website Client-side Security Platform gives eCommerce and other website operators superior visibility and control over JavaScript and other software libraries, third-party apps and other code powering sites – enforcing compliance, policies and defeating threats like Magecart -style attacks siphoning user data in web forms

Opportunity

A relative newcomer in a crowded field including giants like Akamai, Source Defense sought greater visibility for its solution and a spotlight for its executives and researchers leading and revealing the latest in website security
Source Defense also needed wider awareness of the problem it addresses: Rogue and poorly-monitored third-party code on websites – not as widely understood as ransomware, DDoS attacks and other threats constantly in the news

Solution

W2 Communications crafted an integrated communications program, leading with an aggressive content development program designed to get Source Defense’s voice published in earned media quickly
Additional research-focused activities surveyed consumers and Source Defense’s platform data, to create insights/reports for media relations making website trust stakes the company manages relatable and tangible

Result

In just the first month of the program, Source Defense’s contributed articles and rapid-response commentary on website attacks placed the company in its top outlets, including Dark Reading, SC Media, The CyberWire and others
W2 Communications developed the survey methodology and analysis for Source Defense’s Website Trust Survey, revealing consumers’ web security and privacy expectations for eCommerce and other industries and widespread media coverage

There is no way I could do my job without the W2 Communications Team. Their ability to plan, execute and enhance our thought leadership position was a key component of our organization’s growth in sales in reputation within the crowded security landscape. The individual account contributors as well as their back of the house team (writers, designers etc) were all experts in their field and I’d welcome the chance to work with any of them again.