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W2 Communications brings together a unified team of PR, creative design and digital marketing experts to build holistic, innovative and integrated programs that:
We continually push the boundaries of our communications capabilities and creative solutions while delivering against our clients’ strategic business goals. Our programs have enabled our clients to attain industry leadership through:
Our years of building trusted relationships with business, broadcast and IT trade press as well as analysts enable us to present tailored information and insights that are pertinent to each writer. Our deep experience creating engagement with these key influencers allows us to cut through the noise, thoughtfully target your message and earn precious coverage.
Successful analyst relationships can create references for press and customers that support both your PR program and your sales efforts. We implement analyst programs to secure regular briefings and maintain ongoing dialog with key industry experts, ensuring these influencers maintain a complete understanding of your solution and its market advantages.
PR is much more than issuing press releases, pushing information to media and hoping you get noticed. With today’s marketing environment, that approach will simply not succeed. Winning PR programs initiate differentiating activities and campaigns that emphasize each client’s unique perspectives, thought leadership and market position.
Up to 90% of tech coverage is driven by current events and breaking news. We work with you to implement a rapid response program that immediately leverages your key messaging, creates a compelling response, and pitches reporters with your expert viewpoints on what’s happening NOW.
Spoken words can increase resonance and emotional connection with the audience. We identify relevant industry conferences and trade events to submit your executives for keynote and panelist opportunities. To ensure consistency and efficient reuse of successful materials, we will create a speakers bureau database of your speaker bios, photos and their potential speaking abstracts.
Third party validation earns your company more respect. We research award opportunities that recognize your best offerings, leaders, customer solutions and company culture. We prepare strong, pointed award submissions for high visibility, prestigious opportunities that regularly garner our clients the kudos they deserve!