In his role as Senior Vice President at W2 Communications, Joyson Cherian brings a diverse communications and marketing skillset that blends creativity with unique storytelling to elevate public relations, social media, and messaging programs for brands in the B2B & B2G industries.
From media relations in markets such as cybersecurity, mobility, enterprise software, government contracting, to specialized campaigns targeting healthcare, artificial intelligence (AI), and telecommunications, Joyson focuses on building customized plans for a variety of audiences. With over 15 years of experience developing strategic communications programs, Joyson utilizes emerging communication tools such as social media, blogs and podcasts to maximize amplification and engagement. By taking a technology-focused, news-driven approach, Joyson cultivates relationships with key industry media and influencers to build compelling storylines that align his client’s expertise and technology with current trends and issues.
Previously, Joyson worked at Cavalier Business Communications, where he oversaw new business acquisitions and renewals while creating brand/product awareness via unique marketing techniques. Prior to Cavalier, Joyson worked with several agencies, including Ketchum. Based in Bethesda, Md., Joyson is a graduate of the University of Maryland and often works with current communications students to provide career guidance and insights.