Christy oversees the W2 Communications marketing team, providing strategic oversight or hands-on execution for all of our marketing services – demand generation, ABX, paid social, organic social, pay-per-click (PPC), SEO, creative design, and so on – across all of the sectors we serve.
Her eagle-eye focus on results and client satisfaction ensures she and her teams deliver successful multi-touch integrated content marketing campaigns for clients across the technology industry, including cybersecurity, satellite communications and telecommunications. She collaborates with clients and colleagues, utilizing PR, content, digital and creative, as well as research to achieve her clients’ marketing program goals.
Christy’s tech industry knowledge in both the B2B and B2G markets, combined with her PR, messaging, writing and client relations expertise make her a “go-to” resource for clients and team members for creating stand-out content used to create performance marketing and revenue generation programs that yield results aligned to client KPIs.
Christy holds a Content Marketing Certification from HubSpot and is very proficient across the marketing automation platform, as well as other marketing tools such as Sprout Social, SEMRush, and others. She graduated from the Reed College of Media at West Virginia University with a bachelor’s degree in journalism with a concentration in public relations. She lives in Northern Virginia and is a passionate Pittsburgh Steelers and WVU Mountaineers football fan.