PR Campaigns Require Year-Round Effort

(If you like this blog, please share it. Thanks!) If your communications/PR program amounts to sending out a couple press releases a year about product launches, then you don’t really have a program. A communications/PR program must be 100 percent integrated into a company’s overall, business planning. It combines multiple platforms and formats to communicate […]

A ‘Great Place to Work?’ … Hey, We Already Knew That!

(If you liked the blog, please share it. Thanks!) Earlier this year I wrote about the importance of a positive workplace culture. How it not only cultivates a good, professional environment, but it inspires people to show up and produce their best. W2 Communications remains a stand-out example of this on many levels, I wrote. […]

Run! Geek! Run! Nets Significant Contribution for Equal Footing

(If you like this blog, please share it. Thanks!) Thanks to the hard work of the Equal Footing Foundation, a long list of corporate donors and (most appreciatively) the 600 runners who took part, our recent Run! Geek! Run! 8K event raised $14,000 for Equal Footing. Equal Footing seeks to increase access to computer learning […]

What’s Your e-EQ?

(If you like this blog, please share it. Thanks!) Face it: Everybody has gripes about work and the boss. And sometimes we “share the pain” with co-workers, family and friends. But, generally, we don’t send the equivalent of a 1,700-word Molotov cocktail to more than a thousand co-workers and customers. That’s essentially what happened earlier […]

Five Minutes With … Dendy Young on the M&A Market Forecast

The M&A market is primed for a bubble-like state, according to local tech industry legend Dendy Young. The numbers back him up. Find out how tech companies should position themselves to best take advantage of the hot merger and acquisition market only here on “Five Minutes With …”   About our guest: Dendy Young is […]