(If you liked this blog, please share it. Thanks!) What does networking really mean, in today’s technology oriented-world? The old days of the Rolodex are gone, so effective networking requires an understanding of the latest tools at our disposal – especially social media platforms. We recently attended the Public Relations Society of America’s National Capital […]
“Must Ask” PR Job Interview Questions
(If you like this blog, please share it. Thanks!) In addition to being an extremely successful jobs site, CareerBuilder produces a great deal of interesting research about work life. Among their most often-quoted survey findings: Two of five employers estimate that the cost of a bad hire exceeds $25,000, and one-quarter say such hires cost […]
Inside Baseball: How IT Transforms How Reporters Work
(If you like this blog, please share it. Thanks!) We get all kinds of interesting visitors here at our high-tech PR firm. Some of them, in fact, are journalists who have – on the surface – little to do with IT. But that would be a misimpression. Because if you’re a working reporter, the latest in […]
Why Twitter is a ‘Must Attend’ Party
(If you like this blog, please share it. Thanks!) With 250 million unique visitors a month, Twitter has emerged as the second largest social media site (Facebook is ranked #1, with 750 million unique visitors). Yet, when it comes to integrating Twitter into an organization’s marketing plan, there’s often resistance and even skepticism. “What are […]
5 Ways to Ensure Your Content Delivers
(If you like this blog, please share it. Thanks!) My colleague, Chris Leach, recently weighed in with a “New Year”-themed column about the need for self-assessment, and how PR professionals should always remember that a winning client campaign doesn’t require a complete deconstruction of prior practices in light of change. Instead, he wrote, agency teams […]
The Biggest Mistake in Sharing Content
(If you like this blog, please share it. Thanks!) What happened to my Facebook, Twitter and LinkedIn feeds? Instead of text-based updates from work colleagues/associates, friends and family, my pages are filled with images, videos, screen captures, e-cards and quotes. Not that my social-media circle is generating all of this content on its own. Instead, people are posting what other […]
What Makes for a Great PR Pitch
(If you like this blog, please share it. Thanks!) Frankly, it’s competitive to get great placements for clients when you’re a high-tech PR agency. There’s a constant conversation here that underscores an eternal riddle: How do you capture the attention of a journalist? Then the logical – and perhaps more essential ‑ extension of the discussion: […]