When I joined W2 Communications a month ago, it was a strategic move to combine what would’ve been my independent marketing consulting with their existing digital, content strategy, custom research–and, of course, what we are best known for: public relations. As I’ve said ad nauseam, the firm is the primary one I’ve been hiring or […]
As corporate marketing and communications leaders begin their 2024 planning or look to reset their programs, it’s critical that they include a strategic marketing plan. This plan ensures that your initiatives align with corporate goals and, ultimately, deliver value to your company. In this blog, we walk through the steps to help you create a […]
In addition to the annual holiday craziness, December is the time when companies are developing their communications plans for the coming year. At our company, this process is already well under way. It’s no secret that big end-of-year plans can be sidelined by mid-January in favor of a breaking priority or immediate initiative. While there’s […]