Strategic Storytelling in a Shifting Federal Market

This article originally appeared in the Summer 2025 edition of the Professional Services Council’s Service Contractor magazine. We are all living in an unpredictable government contracting environment. With fluid agency priorities, staff reductions and budget uncertainties, it’s a challenging time for those who have centered their business on federal service. In the words of Dwight […]

20 Years of Storytelling

On May 5, 2003, we launched Welz & Weisel Communications – now known as W2 Communications – with three clients: Netifice, ZyLab and Sourcefire. At that time we were a traditional public relations firm providing media and analyst relations, content and messaging support. Fast forward 20 years, and today we have grown into a full-service […]