Cybersecurity Conferences 2018 – It’s Black Hat and DEF CON Time

It’s summer time! Maybe you have fond memories of going to camp – or at least of watching summer camp movies. Who says the fun is just for kids? Amidst the “dog days” of August, thousands of otherwise sane adults descend on Las Vegas (average daytime temperature: 103 degrees) for two of the hottest cybersecurity […]

Is Facebook Worth It for Businesses?

If I were to sit down in 2012 to write this post, it would read quite differently. We once thought of social media as a place where people connected with friends and family to stay in touch and share common interests. Not long after that, we saw the great awakening of brands flocking to the […]

Networking like a Pro: Three Ways to Build Better Media Relationships

(If you liked this blog, please share it. Thanks!) What does networking really mean, in today’s technology oriented-world? The old days of the Rolodex are gone, so effective networking requires an understanding of the latest tools at our disposal – especially social media platforms. We recently attended the Public Relations Society of America’s National Capital […]

Why Twitter is a ‘Must Attend’ Party

(If you like this blog, please share it. Thanks!) With 250 million unique visitors a month, Twitter has emerged as the second largest social media site (Facebook is ranked #1, with 750 million unique visitors). Yet, when it comes to integrating Twitter into an organization’s marketing plan, there’s often resistance and even skepticism. “What are […]