Organic or Paid? How to Create the Ultimate B2B Social Media Strategy

Looking to develop the ultimate social media marketing strategy? Maybe you built an organic social media content calendar or ran a few paid social campaigns – and you’ve seen some success, but aren’t sure what will take your program to the next level. The key to a winning strategy is an orchestrated combination of both, […]

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The Evolution of Professional Social Media

Hello, world! Do you remember the first time you created a social media account? For many of us, it was in the mid-early 2000s, on a platform like MySpace, or if you were really hip, one of those newfangled platforms called “Twitter” or “Facebook”. Regardless of which platform you signed into, it’s likely you weren’t […]

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Cybersecurity Conferences 2018 – It’s Black Hat and DEF CON Time

It’s summer time! Maybe you have fond memories of going to camp – or at least of watching summer camp movies. Who says the fun is just for kids? Amidst the “dog days” of August, thousands of otherwise sane adults descend on Las Vegas (average daytime temperature: 103 degrees) for two of the hottest cybersecurity […]

Is Facebook Worth It for Businesses?

If I were to sit down in 2012 to write this post, it would read quite differently. We once thought of social media as a place where people connected with friends and family to stay in touch and share common interests. Not long after that, we saw the great awakening of brands flocking to the […]

Networking like a Pro: Three Ways to Build Better Media Relationships

(If you liked this blog, please share it. Thanks!) What does networking really mean, in today’s technology oriented-world? The old days of the Rolodex are gone, so effective networking requires an understanding of the latest tools at our disposal – especially social media platforms. We recently attended the Public Relations Society of America’s National Capital […]

Why Twitter is a ‘Must Attend’ Party

(If you like this blog, please share it. Thanks!) With 250 million unique visitors a month, Twitter has emerged as the second largest social media site (Facebook is ranked #1, with 750 million unique visitors). Yet, when it comes to integrating Twitter into an organization’s marketing plan, there’s often resistance and even skepticism. “What are […]