(If you like this blog, please share it. Thanks!) Like so many marketing niches, the PR industry is transforming itself with new platforms and mediums. This allows practitioners to reach and deliver messages to target audiences like never before, taking advantage of integrated campaigns using traditional PR, social media, content development and thought leadership. So […]
How to Give Your Blog a Facelift
(If you liked this blog, please share it. Thanks!) For more than a year now, we’ve had a blast putting out the W2 Communications blog. Judging from the feedback we get from our readers – both on and offline – you’ve enjoyed it too. As a hi tech PR agency that’s constantly in the middle of […]
Google+: Boom or Bust?
(If you liked this blog, please share it. Thanks!) A few weeks ago, our hi tech PR agency completed an email migration to Google, which I’m incredibly excited about. Now, I can use all of those helpful Google features for work, such as Google Docs, Google Reader and Gchat. Then I remembered a little something […]
How to Pitch Reporters in the Digital Age
(If you liked this blog, please share it. Thanks!) What’s the best way to really connect with a reporter? If you attended the recent W2 Communications-hosted event, “Social Media & the Press: How to Build Lasting Relationships,” you’d walk away with a great deal of valuable insight. Here’s what leading journalists taking part had to […]
How to Master Social Media Conversations
(If you liked this blog, please share it. Thanks!) If you want to stay on top of social-media developments – especially with respect to how these sites can contribute value to your bottom line – then you need to dial into the Northern Virginia Technology Council (NVTC). The NVTC’s highly active social-media committee recently hosted […]
Run! Geek! Run! Nets Significant Contribution for Equal Footing
(If you like this blog, please share it. Thanks!) Thanks to the hard work of the Equal Footing Foundation, a long list of corporate donors and (most appreciatively) the 600 runners who took part, our recent Run! Geek! Run! 8K event raised $14,000 for Equal Footing. Equal Footing seeks to increase access to computer learning […]
What’s Your e-EQ?
(If you like this blog, please share it. Thanks!) Face it: Everybody has gripes about work and the boss. And sometimes we “share the pain” with co-workers, family and friends. But, generally, we don’t send the equivalent of a 1,700-word Molotov cocktail to more than a thousand co-workers and customers. That’s essentially what happened earlier […]