Cybersecurity Conferences 2018 – It’s Black Hat and DEF CON Time

It’s summer time! Maybe you have fond memories of going to camp – or at least of watching summer camp movies. Who says the fun is just for kids? Amidst the “dog days” of August, thousands of otherwise sane adults descend on Las Vegas (average daytime temperature: 103 degrees) for two of the hottest cybersecurity […]

RSA 2018: Back to Basics?

With RSA Conference 2018, the world’s largest cybersecurity gathering, just wrapped up, people are asking me about this year’s big conference take-away. Past RSA events have often seen one or two blockbuster storylines dominate the show. This year that wasn’t the case. In the absence of major news or distractions, what I did hear instead […]

Security Buzzword Bracket Busting

(If you like this blog, please share it. Thanks!) So it’s the Monday after the first weekend of the NCAA tournament and, if you filled out a bracket, you probably fall into two categories: the minority– celebrating how good your picks were; or the majority— disappointed that your selections didn’t go your way. As the […]

Get the Most Out of RSA Conference 2016

(If you like this blog, please share it. Thanks!) It seems hard to believe, but RSA Conference 2016 is less than six weeks away. Hosted in San Francisco from Feb. 29 to March 4, RSA is arguably the biggest show in the cybersecurity industry: During last year’s event, 33,000 attendees sat in on some 490 […]

3 Tips to Ensure Conference Success

(If you like this blog, please share it. Thanks!) Industry conferences and events play a critical role in any public relations strategy. At our high-tech PR agency, our clients attend a variety of trade shows throughout the year, from RSA to Black Hat to the Gartner Security & Risk Management Summit. After more than a […]

How Marketing Fails during “Prime Time”

(This is the first of a two-part blog about creating brand distinction. If you like this blog, please share it. Thanks!) Security Experts founder Winn Schwartau stirred much discussion earlier this year with a controversy-charged column on the RSA Conference. Now, it isn’t often that a respected leader such as Schwartau inspires such a lively debate […]