Today earned media makes up 89% of AI search results. Earned results are defined as inclusion in academic papers, contributed content, government resources and reports, and most importantly journalist written stories on credible media sites. Google search still dwarfs the searches across all AI platforms put together, accounting for 95% versus AI’s 5%. But, considering […]
Get Creative and Focus on Quality Media engagement has changed significantly over the last few years. Newsrooms are shrinking; niche outlets are becoming more respected; multimedia is becoming front and center; and reporters are working even harder to tell unique and compelling stories. These changes are probably most evident at conferences. For a long time, […]
We’re back from a much-needed holiday break that hopefully, was full of rest, relaxation and recalibration. But now we’re heading into an infamous time of the year, sales kick offs (SKOs) when enterprise technology companies outline their priority objectives and focus areas for the coming year. As leaders of strategic communications firms, we all know […]
This time of year, it seems that every business and spokesperson is offering their predictions for the next 12 months. And, while these articles and posts may attract clicks, few of the predictions ever really come true. So, instead of offering our predictions for 2026, W2 Communications is instead launching our “Looking Ahead” series, where […]
