Is Instagram Reels Right for Businesses?

Last week, Instagram announced Instagram Reels: a way for users to create short 15-second clips to share on their personal feed and to the Instagram Explore page.  This new capability has strong similarities to TikTok, which creates looped videos up to 60 seconds long. TikTok has 500+ million monthly active users, but the app has […]

“Pin” Your Way to Customer Engagement

(If you like this blog, please share it. Thanks!) Most organizations recognize the value of establishing a presence on at least one social-media platform today for marketing purposes. However, sites such as Pinterest and Instagram remain somewhat of a mystery. They’re occasionally dismissed as the domain of teens and other social-media junkies. But it would be a […]