Cybersecurity Conferences 2018 – It’s Black Hat and DEF CON Time

It’s summer time! Maybe you have fond memories of going to camp – or at least of watching summer camp movies. Who says the fun is just for kids? Amidst the “dog days” of August, thousands of otherwise sane adults descend on Las Vegas (average daytime temperature: 103 degrees) for two of the hottest cybersecurity […]

Happy Mother’s Day!

As we gear up for Mother’s Day this weekend, can you believe it’s been one year since the WannaCry mayhem? With that said, Happy Mother’s Day from W2 Communications!

Introducing “Inside the Media Minds” – A W2 Communications Production

Did you know (or hear!) about our brand new podcast series – Inside the Media Minds? We are excited to be on the air interviewing some of the most reputable technology reporters in the media landscape today. The podcast features in-depth conversations with journalists who share everything from how they began their journalism careers, to their […]

EmployeeFeatureFriday: Christine Blake

(If you liked this blog, please share it. Thanks!) An account supervisor for W2 Communications, Christine is a detail-oriented and results-driven communication professional who builds public relations campaigns for technology organizations of all sizes, including cybersecurity, telecommunications and transportation companies. By taking a strategic, news-driven approach, Christine fosters relationships with key industry influencers and media […]

Get the Most Out of RSA Conference 2016

(If you like this blog, please share it. Thanks!) It seems hard to believe, but RSA Conference 2016 is less than six weeks away. Hosted in San Francisco from Feb. 29 to March 4, RSA is arguably the biggest show in the cybersecurity industry: During last year’s event, 33,000 attendees sat in on some 490 […]

Ask “Why” to Connect Content to Audience

(If you like this blog, please share it. Thanks!) In content marketing, it’s critical to make a meaningful connection to the target audience. But it’s not an easy task: Potential customers and partners are perpetually busy. There’s plenty of content out there competing for their time. If you don’t offer something that’s instantly compelling, they’re […]

Fed Shutdown Can’t Kill a “Geek” Fest

(If you like this blog, please share it. Thanks!) Talk about overcoming challenges: Our high-tech PR firm was determined to keep our sixth annual Run! Geek! Run! 8K going – even when the government shutdown forced us to postpone the original Oct. 5 date. (We’ve always held the event in West Potomac Park, a U.S. […]

5 Ways to Survive Sequestration through PR

(This is the second of a two-part blog on how IT companies can survive sequestration. If you like this blog, please share it. Thanks!) In a recent blog, I opened up a discussion about how federal IT contractors should remain committed to their marketing budgets – especially in times of sequestration/government spending cuts. Good awards are going […]

6 Key Qualities of a Content Marketing Firm

(This is Part II of a two-part blog on the increasing value of content marketing. If you like this blog, please share it. Thanks!) In my most recent blog, I weighed in on recent findings from the Content Marketing Institute that validate the rise in demand for content among companies. Clearly, businesses are seeking out […]

5 Ways to Ensure Your Content Delivers

(If you like this blog, please share it. Thanks!) My colleague, Chris Leach, recently weighed in with a “New Year”-themed column about the need for self-assessment, and how PR professionals should always remember that a winning client campaign doesn’t require a complete deconstruction of prior practices in light of change. Instead, he wrote, agency teams […]