In addition to the annual holiday craziness, December is the time when companies are developing their communications plans for the coming year. At our company, this process is already well under way. It’s no secret that big end-of-year plans can be sidelined by mid-January in favor of a breaking priority or immediate initiative. While there’s […]
Digital Presence: The Certificate of Brand Legitimacy
Picture this: You are five years into a company that you grew from an idea and an investment, your brand is well-thought-out strategically, your printed collateral is pristine, your physical presence is established, but the inpour of clients and partners is underwhelming. Does this sound familiar? Then it’s time to determine the missing link. If […]
W2 Communications Wins 13 International MarCom Awards
Exciting news – W2 Communications won multiple 2018 International MarCom Awards! This is the second consecutive year the company received this recognition across multiple categories. These awards recognize our team’s excellence in marketing, design and communications — acknowledging the creativity, hard work and generosity of our employees. We are once again honored to be selected […]
The Evolution of Professional Social Media
Hello, world! Do you remember the first time you created a social media account? For many of us, it was in the mid-early 2000s, on a platform like MySpace, or if you were really hip, one of those newfangled platforms called “Twitter” or “Facebook”. Regardless of which platform you signed into, it’s likely you weren’t […]