(If you like this blog, please share it. Thanks!) Are you deploying multimedia content strategically – or are you doing it because “that’s what everyone is doing?” Do you have an effective content strategy? Sure, we’ve seen lots of statistics touting the dominance of video – that video will account for a staggering 80% of […]
Ask “Why” to Connect Content to Audience
In content marketing, it’s critical to make a meaningful connection to the target audience. But it’s not an easy task: Potential customers and partners are perpetually busy. There’s plenty of content out there competing for their time. If you don’t offer something that’s instantly compelling, they’re going to swiftly dismiss you and move on to […]
How “the Right Voice” Drives Good Content
(If you like this blog, please share it. Thanks!) In my most recent blog, I presented findings from the Content Marketing Institute (CMI) which convey the extent of challenges tech companies face in trying to produce content: The vast majority do not feel their organizations are effective at content marketing, according to CMI’s “2014 B2B […]
What IT Companies Must Know about Content Marketing
(This is the first of a two-part blog on effective content marketing. If you like this blog, please share it. Thanks!) As an occasional contributor and one-time webinar participant for the Content Marketing Institute (CMI), I’m always eager to read the organization’s research. Given that W2 Communications is a high-tech PR agency, I found the “2014 […]
Essential Steps of a Thought Leadership Plan
(The following is the second of a two-part blog on Thought Leadership PR/communications campaigns. If you like this blog, please share it. Thanks!) To create impactful brand messaging in a lasting, meaningful way, we must aim high. In today’s media environment, this means elevating your clients to the level of Thought Leader. So how do you […]
Driving Value into a Thought Leadership Plan
(The following is the first of a two-part blog on Thought Leadership PR/communications campaigns. If you like this blog, please share it. Thanks!) To emerge as an in-demand Thought Leader within the IT industry, it’s essential to communicate the unique value proposition that your company brings to its niche. Blazing a path toward distinguished innovation, after […]
Is Your Company Ready for Aggressive PR?
(If you like this blog, please share it. Thanks!) Technology companies are super-charged to push forward with new and dynamic ways to innovate and connect with customers. Passive organizations need not apply. If they did, they wouldn’t survive. Given this reality, our high tech PR agency frequently meets with clients who typically express the need […]
5 Ways to Survive Sequestration through PR
(This is the second of a two-part blog on how IT companies can survive sequestration. If you like this blog, please share it. Thanks!) In a recent blog, I opened up a discussion about how federal IT contractors should remain committed to their marketing budgets – especially in times of sequestration/government spending cuts. Good awards are going […]
How PR Takes the ‘Sting’ out of Sequestration
(This is the first of a two-part blog on how IT companies can survive sequestration. If you like this blog, please share it. Thanks!) It’s not exactly the best of times for IT contractors and other organizations selling to the government, and it doesn’t promise to get better anytime soon. Even before the fallout from sequestration […]
How to Avoid Drowning in a Sea of Jargon
(If you like this blog, please share it. Thanks!) A funny thing happened on the way to writing a recently published thought piece about jargon overload: I concluded that industry buzzwords actually serve a necessary purpose. As the resident ex-journalist guy here, my natural inclination is to bury such terminology, not to praise it. Yet, […]