In offering fully integrated marketing and strategic communications services — including content, public relations, marketing and research, and so on — W2 Communications team members have always understood that the key to our success isn’t just about landing new clients: It’s about keeping them for the long haul. All businesses need to focus on customer […]
In our previous blog, we talked about the five questions to ask to help ensure that your content serves your audience and your purposes. Now, we want to take a slightly more light-hearted look at some of the common content pitfalls and steps you can take to avoid them. Face it, no one ever enjoyed […]
Content is king – the adage has never been truer than in 2025. But in the same vein, not all content is created equal and not all content is right for every audience. As AI encourages more and more ‘authors’ to churn out generic content, the need for creativity and focus has never been more […]
I realized that artificial intelligence (AI)-generated content had arrived five years ago, when a CBSSports.com bot started writing the same weekly fantasy football recap report that I had been writing for my league since 2008. True, the bot lacked an engaging voice or any semblance of a personality. It had no sense of humor, so […]
