In offering fully integrated marketing and strategic communications services — including content, public relations, marketing and research, and so on — W2 Communications team members have always understood that the key to our success isn’t just about landing new clients: It’s about keeping them for the long haul. All businesses need to focus on customer […]
In prior blogs, I’ve championed the power of strong, supportive research in content. When you back up a client’s insights with substantive survey findings/statistics/analysis, etc., you’re boosting the credibility of the messaging. By combining the client’s expertise with independent, on-point and vetted data or information, you establish an authoritative voice. Without it, you’re simply presenting […]
One of the most important success factors in improving your SEO is speaking to your customer’s pain points on their terms, not yours. This is the key difference between marketing yourself from a product-centric perspective (we do this, we do that) versus marketing yourself from a customer-centric perspective (I have this problem, I have that […]
