The Post-COVID Transformation: How to Score Marketing Wins When B2B Shifts to B2C

We can think of many ways in which COVID has impacted our lives: Our kids have discovered something called “asynchronous learning.” The office water cooler chats have moved to Slack. We’ve figured out how to collaborate via Zoom calls – and how to make quick use of the “mute” button whenever our dogs bark. At […]

6 Key Qualities of a Content Marketing Firm

(This is Part II of a two-part blog on the increasing value of content marketing. If you like this blog, please share it. Thanks!) In my most recent blog, I weighed in on recent findings from the Content Marketing Institute that validate the rise in demand for content among companies. Clearly, businesses are seeking out […]

Content Emerges as “Mission Critical”

(This is Part I of a two-part blog on the increasing value of content marketing for brand campaigns. If you like this blog, please share it. Thanks!) Got content? Apparently, it’s in big demand among companies in the B2B space that our high tech PR agency specializes in. And even if these organizations already have content […]