New year, new trends! B2B marketing is buzzing with transformative trends and emerging strategies. This year promises a blend of technological innovation with the continued surge of generative AI, and a renewed focus on human-centric marketing and making authentic connections. Let’s deep dive into the trends that are on the rise, reshaping how businesses connect […]
We can think of many ways in which COVID has impacted our lives: Our kids have discovered something called “asynchronous learning.” The office water cooler chats have moved to Slack. We’ve figured out how to collaborate via Zoom calls – and how to make quick use of the “mute” button whenever our dogs bark. At […]
(This is Part II of a two-part blog on the increasing value of content marketing. If you like this blog, please share it. Thanks!) In my most recent blog, I weighed in on recent findings from the Content Marketing Institute that validate the rise in demand for content among companies. Clearly, businesses are seeking out […]
(This is Part I of a two-part blog on the increasing value of content marketing for brand campaigns. If you like this blog, please share it. Thanks!) Got content? Apparently, it’s in big demand among companies in the B2B space that our high tech PR agency specializes in. And even if these organizations already have content […]