Don’t Guess. Know.
- Do you know what’s truly valuable to your stakeholders?
- Are you correctly aligning your positioning with the value these stakeholders need?
- Is your message clear and targeted? Is it being heard – and understood?
Any tech executive would agree: informing key communications with market input is always better. Relying on intuition, third-party hearsay, or anecdotal evidence to make decisions is inherently risky. Instead, bespoke research will yield facts and insights about your unique business enviroDo you know what’s truly valuable to your stakeholders? Are you correctly aligning your positioning with the value these stakeholders need? Is your message clear and targeted? Is it being heard – and understood?
Offering a unique blend of research, communications and marketing, W2 Communications delivers senior-level, objective and meaningful insights into stakeholder beliefs, paired with actionable end-to-end communication recommendations that will resonate with your intended audience, right-sized to your timeline and budget.
Quicker Time to Benefit
Our approach is to thoughtfully assess your business requirement; bring focus to key business questions that need probing and alignment; quickly gather relevant data through qualitative or quantitative methods, or both; cull out key issues and insights germane to your communication strategy; and assimilate the learnings into actionable plans that address your communications need – whether it’s to amp your story, fix a problem or develop a newly uncovered opportunity.*
As a small firm, W2 Communications is nimble – and even a bit impatient. Research projects can be underway in days, not weeks, and completed promptly and cost-effectively. Our deep IT sector expertise minimizes our learning curve, enabling us to quickly zero in on salient issues and perceptively engage with senior executives and subject matter experts. The results enable you to:
- Align corporate intent with actual customer experience
- Identify new opportunities for product or service innovation
- Understand geographic or sector-specific nuances
- Maximize short-term ROI on existing programs, or approach new ones more cost-effectively
* Demonstrated to the left in our Informed Communications Methodology
Custom Services
W2 Communications’ integrated approach includes:
Fact-finding. Ideal for assessing how to start or adjust business and communication practices based on what stakeholders really think and want. During the research process, we expand and shift stakeholder discussions dynamically as new insights emerge, maximizing the ROI of each conversation. Findings are summarized to address your key business objectives, and form the basis for communication strategy. Capabilities include:
- CISO/Executive interviews
- Focus groups
- Customer feedback programs
- Employee sentiment studies
- Online/secondary research
- Competitive intelligence
- Data analysis and market reports
Communications planning. Creating a comprehensive, practical and targeted roadmap for reaching and influencing your audience to advance your business imperatives
Creating or fine-tuning messaging platforms. Built on plausible, resonant positioning, a needs-based call to action and your unique competitive advantage
Content. Getting your message out – thought-leading bylines, complex white papers, podcasts… or whatever medium reaches your audience where they seek information
Case Studies
Source Defense
Glasswall
Censys
