Unmatched Cybersecurity Communications Expertise
Today’s cybersecurity brands require marketing and strategic communications programs tailored to the audiences they want to influence and impact to drive revenue. W2 Communications meet brands wherever they are on their growth journey – from startups to established brands and everything in between. We create bespoke marketing and communications programs that deliver real impact, guided by strong strategy, seamless execution and a relentless focus on client service and partnership.
Learn more about the breadth and depth of our cyber experience.

Driving Cyber Credibility, Influence and Market Leadership
We are a specialized firm that speaks cyber credibly, maintains influential relationships and delivers results that drive your business forward. With over 22 years of experience in cybersecurity, the firm is unique in its deep understanding of the technology and trends allowing us to build impactful programs that resonate with target audiences.
- Establishing category leaders: We know what it takes to define markets, create new categories and become a market leader – well thought out strategy and execution will help propel your brand to the next level.
- Building new thought leaders: We collaborate with designated spokespeople to craft curated campaigns that set individuals apart and continue to build their reputation within the industry.
- Accelerating data-driven storytelling: Strong storytelling is often backed up by quantifiable messages. We work with teams to pull together the most impactful narrative that cuts straight through the noise and into tier-1 media.
- Expert-driven cyber marketing: From demand generation to paid and earned social media to creative services, our marketing team is deeply versed in cyber and can create campaigns that excite your target buyer persona.
- Creating differentiated messaging: Cybersecurity brands turn to us to uplevel their message in creative, credible ways that land with the stakeholders that matter
- Breaking through with top tier media: Our team of media strategists maintain strong relationships with reporters, and deliver the sources, insights and stories that journalists want, trust and that generate high-impact coverage for our clients every time.
- Aligning programs with demand gen and marketing priorities: We design strategies and generate earned media outcomes that supplement marketing teams’ entire lead lifecycle and most importantly, help them grow their customer base.

As professionals who live and breathe cybersecurity, we help brands earn credibility, increase visibility, build brand awareness and stay in front of your most critical audience in a noisy, high-stakes market.
Let’s Build Together
Contact us to talk about making the maximum impact with results that speak for themselves