Don’t Guess. Know.
- Do you know what’s truly valuable to your stakeholders?
- Are you correctly aligning your positioning with the value these stakeholders need?
- Is your message clear and targeted? Is it being heard – and understood?
Savvy tech executives know that informing key communications with market input is always better. Relying on intuition, third-party hearsay or limited anecdotal evidence to make decisions is inherently risky. Instead, bespoke research will yield facts and insights about your specific business environment.
Offering a unique blend of qualitative and quantitative research, communications and marketing, W2 Communications delivers senior-level, objective and meaningful analysis of stakeholder beliefs, paired with actionable end-to-end communication recommendations that will resonate with your intended audience, right-sized to your timeline and budget.
Quicker Time to Benefit
Our approach is to thoughtfully assess your business requirement; bring focus to key business questions that need probing and alignment; quickly gather relevant data through qualitative or quantitative methods, or both; cull out key issues and insights germane to your communication strategy; and assimilate the learnings into actionable plans that address your communications need – whether it’s to amp your story, fix a problem or develop a newly uncovered opportunity.
W2 Communications is nimble – and even a bit impatient. Research projects can be underway in days, not weeks, and completed promptly and cost-effectively. Our deep IT sector expertise minimizes our learning curve, enabling us to quickly zero in on salient issues and perceptively engage with senior executives and subject matter experts. The results enable you to:
- Align corporate intent with actual customer experience and interests
- Demonstrate thought leadership and inventive thinking about strategic market issues
- Understand geographic or sector-specific nuances
- Maximize short-term ROI on existing programs, or approach new ones more cost-effectively
Custom Services
W2 Communications’ integrated approach includes:
Fact-finding. Ideal for assessing how to start or adjust business and communication practices based on what stakeholders really think and want. During the research process, we expand and shift stakeholder discussions dynamically as new insights emerge, maximizing the ROI of each conversation. Findings are summarized to address your key business objectives, and form the basis for communication strategy. Capabilities include:
Communications planning. Creating a comprehensive, practical and targeted roadmap for reaching and influencing your audience to advance your business imperatives.
Creating or fine-tuning messaging platforms. Built on plausible, resonant positioning, a needs-based call to action and your unique competitive advantage.
Content. Getting your message out – thought-leading bylines, complex white papers, podcasts or whatever medium reaches your audience where they seek information.
Let’s discuss how we can add custom research for PR, content or marketing strategies.
