The best spokespeople strike a careful balance between promoting their platform and serving as a useful and insightful media resource. This skill comes from training and practice.
W2 Communications has years of experience working with media and spokespeople to craft compelling stories that resonate with audiences. We provide spokespeople with the tools to stay on message, deliver a compelling story and anticipate even the most unique or controversial questions. We help create the muscle memory to seamlessly pivot away from the questions you would have never anticipated. These skills also help with your speaking opportunities.
Like Everything, Training is Critical
Media training provides you with the tools to stay on message and deliver a compelling story. It helps you anticipate even the most unique or controversial questions and provides the muscle memory to seamlessly pivot away from the questions you would have never anticipated.
Our team arms you with tools to draw the listener in and steer them toward your key points. It’s the difference between a story that confuses your message and mislabels your company and a story that helps drive brand awareness and empowers your sales team.
We prepare your spokespeople to:
- Clearly share complex and technical concepts
- Control the conversation
- Manage the confrontation
- Craft and deliver soundbites that resonate
W2 Communications offers new spokesperson training, senior executive coaching and everything in between. We arm you with the tools to control your narrative, prepare for difficult conversations and engage reporters in ways that elevate your platform.
Need Media Training For Your Executives
Contact us today to discuss how we can help!